In today’s competitive self-help book market, connecting with the right audience is more crucial than ever. AdBiblio offers four powerful ad targeting strategies to ensure your self-help or personal development book finds the right readers: Foot Traffic, demographics and traits, relevant content, and carousel ads.
FOOT TRAFFIC TARGETING
Foot Traffic ads use location-based software to reach people in real time, whether they’re at an event or just within a set radius. These campaigns can also reach people who have previously visited a specific location or event. The range can be as tight as ten yards or stretch up to 100 meters.
Here are some possibilities for displaying Foot Traffic ads to your self-help readers:
Readers with specific interests such as self-help, personal development, audiobook enthusiasts, and similar niches at:
- Gyms, Spas, and Wellness Centers
- Bookstores
- Subways, Airports, and Train Stations
- College Campuses
- Leadership conferences like The National Diversity & Leadership Conference, TED Conferences,The ATD International Conference & EXPO, World Business Forum, etc.
DEMOGRAPHICS & TRAITS
- Personal Development Influencers and followers
- Personal Development and Self-Help book readers/buyers
- Self Help product purchasers
- Business influencers
- Personal Development and Self-Help podcast listeners
- Watches motivational speaker content on TV
- Interested in professional development / career development
- Reads motivational content online (inspirational quotes, life advice, etc)
- Biography/Memoir readers, etc.
- LGBTQ+, AAPI, Black, Latinx audiences and more!
Looking to get even more niche? Pair the above with traits like…
- Weight loss seekers
- New Year’s resolutions makers
- Anti-aging enthusiasts
- Strong interest in psychology, psychiatry, self care, mental health, etc.
- College bookstore shoppers
- Religion & Devotional book readers
- strong interest in diversity, equity, and inclusion
- Caregivers
- Recent grads
- NPR listeners
- Audiobook listeners, etc.
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and media, as well as people reading online content that contains words and phrases relevant to self-help books.
AdBiblio can target readers who are interested in authors like:
- Simon Sinek
- Brené Brown
- Glennon Doyle
- James Clear
- Seth Godin
- Oprah Winfrey
- Malcolm Gladwell
- Amelia and Emily Nagoski
- Arthur C. Brooks
- Mark Mansson
- Cody Rigsby
- Sheryl Sandberg
- Deepak Chopra, etc.
Share your book with those interested in podcasts like:
- Happier with Gretchen Rubin
- The Happiness Lab with Dr. Laurie Santos
- Hidden Brain
- The Tim Ferriss Show
- Huberman Lab
- The Mel Robbins Podcast
- Change Academy
- Balanced Black Girl
- Getting Curious with Jonathan Van Ness, etc.
Reach readers who are consuming articles that include words and phrases like:
- self-help bestsellers
- best self-help books
- personal development books
- queer self help
- BIPOC self help
- books on productivity
- self improvement resources
- time management
- books on happiness
- books to improve your life
- self-help guides
- self help book club
- best books on wellness
- mindfulness practices
- books for personal transformation, etc.
Show your ad to readers on top sites like:
- Oprah Mag
- Mashable
- Forbes
- NY Times
- Elephant Journal
- Buzzfeed
- NPR
- MindBodyGreen
- Psychology Today
- Lifehack
- Inc.
- The Art of Manliness
- GQ
- SELF
- Vanity Fair
- Goodreads
- The Root
- Bustle
- Fast Company
- OUT Magazine and more!
CAROUSEL ADS
Maximize your advertising budget by promoting multiple self-help books at once! With our Carousel Ad, you can feature several authors or books with the same theme in one ad. Each frame has its own link to a specific product page. It’s the perfect ad for the holidays! Learn more about the Carousel Ad here.
Have a self help book you’re ready to promote? Reach out to Mary Beth at marybeth@adbiblio.com for a complimentary proposal!
