June is just around the corner, bringing with it two important cultural moments for readers and publishers alike: Pride Month and Juneteenth. As conversations around representation, visibility, and book bans continue to grow, inclusive advertising strategies matter more than ever.
Here’s how AdBiblio can help you connect with these highly engaged communities — including new and unique opportunities!
PRIDE MONTH
In addition to our progressive demo targeting, there are so many unique and colorful ways we can advertise Pride books! For example, we can reach readers who are:
- Heated Rivalry fans! – new!
- Fans of popular queer media like Heated Rivalry, Young Royals, Overcompensating, and The Hunting Wives – new!
- opposed to book banning – new!
- Comic book, anime, and manga fans who actively support LGBTQ+ creators and stories – new!
- Niche readers in cities and communities with a high concentration of LGBTQ+ households – new!
- RuPaul Drag Race fans
- Fans of podcasts like Making Gay History, LGBTQ&A, Handsome, Gender Reveal, and Food 4 Thot
- Queer influencers and followers
- Feminist readers
- Pride Month enthusiasts
- Pride Month merchandise shoppers, and more!
Some recent popular comps include Heated Rivalry, Overcompensating, Heartstopper Forever, The Hunting Wives, and King of Drag, alongside beloved queer author icons like Casey McQuiston, Ocean Vuong, Alice Oseman, TJ Klune, and James Baldwin.
We also know how important it is to reach readers in positive queer spaces. Some of the top sites we can reach include Queerty, Out, LGBTQ Nation, LGBTQ Reads, The Advocate, them, PinkNews, Washington Blade, San Francisco Chronicle, and more!
JUNETEENTH
There are so many impactful ways we can advertise Black-centric titles and inclusive reading campaigns! For example, we can reach readers who are:
- searching for Juneteenth festivals, parades, community gatherings, and educational events – new!
- follow, support, and engage with Barack and Michelle Obama– new!
- supports Diversity and Inclusion in education – new!
- visitors in museums such as National Museum of African American History and Culture in Washington, D.C., the African American Museum in Philadelphia, and the DuSable Black History Museum and Education Center in Chicago, and the Obama Presidential Center – new!
- bookstore shoppers in residing in historically Black cultural hubs like Atlanta, Washington, D.C., Detroit, Houston and Chicago
- HBCU students and alumni
- Black authors, influencers and media followers
- interested in Black History Month
- Black Lives Matter activists and supporters
- fans of Afrofuturism, speculative fiction, and fantasy authors like Octavia Butler and N.K. Jemisin
- recent visitors or in-store shoppers at 50+ Black-owned bookstores like Loyalty Bookstores in Washington, D.C., Call & Response in Chicago, and Marshall’s Music and Books in Jackson, Mississippi
We can also reach readers who are fans of media like black-ish and PBS’s Juneteenth: Faith & Freedom, along with listeners of podcasts like Code Switch, The Read, and Higher Learning. Some of the top sites we can reach for Black-centered books include The Root, Essence, BET, The Grio, Black Enterprise, NPR, and The Source.
AdBiblio is always discovering new ways to help publishers connect with engaged Pride and Juneteenth readers — not just in June, but all year round. If you’re interested in a campaign, you can reach me at marybeth@adbiblio.com. And if you’ve got a last-minute title, remember— we can handle super quick turnarounds!
