Algonquin Books is known for their smart literary reads, and they continue to be a driving force of their slogan, “Books for a Well-Read Life”! This past August, they reached out to us for help in promoting several fiction and memoir titles for their Summer 2020 with Algonquin Books campaign – and we were so happy to help make this happen! In a two part series, I’ll be highlighting how we reached niche avid readers over two campaigns to promote so many of their wonderful titles (we love giving multiple books some love!).
When it comes to vacation reading, I always think of my best friend Kristina who intensely searched a Miami Walgreens at 9pm for the hottest romance books. She was on the hunt for a whole bunch of steamy novels to devour over our 4 day vacation. I’m pretty sure she bought around 5 books, so I’d say the trip was a total success. The Bastard Billionaire series by Jessica Lemmon became her obsession. She still talks about it.