Three AdBiblio Ad Strategies for STEM children’s books

We all know how crucial STEM children’s books are for the educational development of young minds. AdBiblio offers three powerful strategies for ads targeting STEM books for kids: Foot Traffic Ads, Demographics and Traits, and Relevant Content—to ensure your titles spark curiosity with kids, parents, teachers, and more!

Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.

Here are some possibilities for displaying Foot Traffic ads to engage STEM children’s book buyers:

Parents, Grandparents, Librarians, and/or Educators:

  • In the Top 50 STEM high schools like the Academy for Mathematics Science and Engineering in NJ and Thomas Jefferson High School for Science and Technology in VA
  • Visiting STEM-focused museums like the Smithsonian National Air and Space Museum in D.C. and The National Museum of Mathematics in NYC
  • Shopping in Barnes & Noble, Target, Costco, etc.
  • Shopping in Indie bookstores like Powell’s in Portland and The Strand in New York City
    and more!


With our niche demographics and traits targeting, we can reach specific audiences like:

  • AdBiblio’s proprietary children’s / middle grade / YA book read-alikes!
  • Educators who teach science, technology, engineering, or mathematics
  • Librarians / School Librarians
  • Summer reading enthusiasts with a strong interest in STEM
  • Children’s book influencers and followers 
  • Homeschooling parents
  • Comic book and graphic novel enthusiasts interested in STEM learning and resources – NEW!
  • Children’s book buyers and/or parents and grandparents of young children / tweens / teens who are:
    • interested in STEM learning and STEM resources
    • shopping for STEM products 
    • shopping for children’s educational products online 
    • interested in science & technology 
    • back-to-school shoppers 
    • interested in educational Math apps 
    • Tech news readers 
    • readers of Discover Magazine, Popular Science, Smithsonian Magazine, etc. 
    • IT and engineering enthusiasts
      and more!


AdBiblio can target individuals who have an interest in similar authors and media, as well as people reading online content that contains words and phrases relevant to STEM children’s books.

AdBiblio can target readers who are interested in books and series like:

  • Fairy Science by Ashley Spires
  • The Math Adventures Measure Up by Sital Gorasia Chapman
  • Cece Loves Science by Kimberly Derting
  • The Questioneers Picture Books by by Andrea Beaty 
  • A Girl Can Build Anything by E.E. Charlton-Trujillo and Pat Zietlow Miller
  • Kate the Chemist Series by Kate Biberdorf
  • Nick and Tesla Series by Steve Hockensmith and Bob Pflugfelder
  • Calling All Minds by Temple Grandin
  • Girls Who Code Series by Stacia Deutsch
  • The Wild Robot by Peter Brown
  • The Immortal Life of Henrietta Lacks by Rebecca Skloot
  • The Martian by Andy Weir
  • The Code for Love and Heartbreak by Jillian Cantor
  • Girl Code by Andrea Gonzalez and Sophie Houser
  • The Loneliest Girl in the Universe by Lauren James
    and more! 

Share your book with those interested in TV shows, movies and podcasts like:

  • Bill Nye, The Science Guy
  • Sid the Science Kid
  • Dinosaur Train
  • Sci Girls
  • Ask the StoryBots
  • Emily’s Wonder Lab”
  • Ada Twist, Scientist
  • Spaceship Earth 
  • Big Hero 6
  • Dream Big: Engineering Our World
  • Hidden Figures 
  • Femmes of STEM (podcast)
  • Brains On (podcast)  
  • STEM Untapped (podcast)
  • Science Vs (podcast)
    and more!

Reach people who are consuming articles that include words and phrases like:

  • STEM inspired children’s books
  • STEM picture books
  • STEM middle grade
  • STEM learning resources
  • STEM lesson plans
  • STEM library
  • Science picture books
  • teaching middle grade STEM 
  • Back to school STEM books
  • STEM for teens 
  • Girls Who Code
  • The Power of STEM Education
  • STEM Resources for K-12 Educators
  • NASA STEM Engagement
  • Interactive Science books
  • TED-Ed Student Talks
    and more! 

Reach your niche audience on sites like: 

  • Education World
  • We are Teachers
  • Scary Mommy
  • Romper
  • STEAMsational
  • Discovery 
  • Scientific American
  • Imagination Library
  • The Children’s Library Lady 
  • PBS Kids
  • Discovery Education
  • NPR 
  • Teach Your Kids Code
  • The Stem Laboratory
  • The Homeschool Scientist 
  • Growing Book by Book
  • How Wee Learn
  • Science Made Simple
  • Reading Middle Grade
  • and more!

If you’re ready to kickstart your STEM campaign, reach out to Mary Beth at Availability for Foot Traffic ads are limited, so act fast!

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