What if you could reach diverse readers in queer-owned bookstores? What about teachers and librarians who attended ALA? Or sci-fi book buyers who attended San Diego Comic-Con?
Well, you can – with AdBiblio Foot Traffic ad campaigns!
Category: products
2023 Book Advertising Trends
30 Jan, 2023
As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:
CTV Advertising – Part 2
10 Nov, 2022
In part one we discussed how prevalent CTV has become in the US. This market is only going to continue to grow. CTV advertising provides you with all of the benefits of advertising on traditional TV with none of the inherent downsides and Adbiblio is making it easier and better than ever.
‘Tis the Season for Holiday Proximity Ads & CTV!
7 Nov, 2022
Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!
Connected TV Advertising – Part 1
12 Oct, 2022
Learn the basics of what Connected TV (CTV) is, who’s watching, and how CTV advertising works. In Part 2 we’ll dive into the specific ways AdBiblio can help you leverage CTV to advertise books.
AdBiblio Holiday Targeting
7 Dec, 2020
Tis the season to sell some books!
Take a look at the many different ways we can find your readers during the holiday season. And don’t forget – we’re doing 1 day turnarounds at no extra cost for any campaign booked before the end of the year, so there’s plenty of time to catch those last minute shoppers!
Brand awareness for books – does it matter?
14 Jun, 2018
Brand awareness may seem like an empty and nebulous buzzword at first glance. It’s no surprise that unambiguous metrics like Clicks and CTR tend to be more popular than “awareness” when determining the success of ad campaigns. (We love clicks and high CTRs as much as the next advertiser!) But does that mean brand awareness is useless for book ads, or could it still be worth your time and ad dollars?
BEA Proximity Targeting: The Holy Grail
28 Mar, 2018
Book Expo America.
It’s certainly on all our minds. Some might call it an absolute bibliophile’s dream. Others might call it five grueling days of just a smidgen of stress (smidgen’s a word, right?) Either way, it’s almost here. And as we all know, it’s the perfect opportunity to connect with just about everyone in the book industry world, from readers to authors to librarians, booksellers, and publishers. It’s the #1 book event in America. Which begs the question…in the chaos of the biggest and best book event, how will you make sure you stand out?
The Ins & Outs of Connected TV, Part 3: Are CTV Ads Right For You?
26 Mar, 2018
In Part 3 of our Connected TV series, we’ll help you figure out when to include CTV ads in your campaign. If you missed Part 1 or Part 2, you should give those a quick read before diving in.
By this point in the blog series you know that here at AdBiblio, we think CTV technology and advertising is really cool. The combination of the traditional TV commercial format with AdBiblio’s precision targeting (demographics, interests, geo-locations, and days & times) creates a fantastic opportunity to expand your campaign’s visibility and impact.
But that doesn’t mean Connected TV is right for every campaign.
The Ins & Outs of Connected TV, Part 2: Advertising on CTV
23 Mar, 2018
Welcome to Part 2 of our Connected TV series! If you missed Part 1, make sure to check it out here.
Given the rapid growth and popularity of Connected TV, it’s no surprise that advertising on CTV is also starting to gain traction – and we’re extremely excited make this tech available to you!
