AdBiblio provides four powerful ad targeting strategies to help your romantasy books reach the perfect audience: Foot Traffic, demographics and traits, relevant content, and carousel ads.
Foot Traffic Targeting
Foot Traffic ads use location-based software to reach people in real time, whether they’re at an event or just within a set radius. These campaigns can also reach people who have previously visited a specific location or event. The range can be as tight as ten yards or stretch up to 100 meters.
Here are some possibilities for displaying Foot Traffic ads to romantasy fans:
- romance and fantasy readers in public libraries, Barnes & Noble, Target, Indie bookstores, etc.
- attendees at events like Romantasy BookCon, International Comic Con, New York Comic Con, etc.
- GenZ readers with a strong interest in romance and fantasy on college and high school campuses
DEMOGRAPHICS AND TRAITS TARGETING
With our niche demographics and traits targeting, we can reach specific audiences who identify as:
- romantasy book influencers and followers
- Gen Z and Millennial fantasy, fiction and romance readers and book buyers
- fantasy and folklore enthusiasts
- fantasy TV and movie viewers
- teen lifestyle content readers
- YA book influencers and followers
- Goodreads users
- book club members with a strong interest in fantasy, fiction and romance
- audiobook listeners with a strong interest in romance and fantasy books
- book subscriptions and apps users
- viewers of Outlander, The Witcher, Wednesday, Once Upon a Time, House of the Dragon, etc.
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and media, as well as people reading online content that contains words and phrases relevant to romantasy books.
AdBiblio can target readers who are interested in authors and series and like:
- Sarah J. Maas
- A Court of Thorns and Roses
- Fourth Wing
- Rebecca Yarros
- Stephanie Garber
- Jennifer L. Armentrout
- Holly Black
- Raven Kennedy
- Laura Thalassa
- Leigh Bardugo
- Brigid Kemmerer
- Carissa Broadbent
- Sabaa Tahir
- Chloe Gong
- Holly Renee
- Victoria Aveyard and more!
Share your book with those interested in TV shows, movies and podcasts like:
- My Lady Jane
- Outlander
- Shadow and Bone
- The Vampire Diaries
- A Discovery of Witches
- Interview with the Vampire
- House of the Dragon
- The Hunger Games
- The Chilling Adventures of Sabrina
- Smart Bitches, Trashy Books
- Fantasy Fangirls
- Fated Mates
- Black Romance Podcast and more!
Reach readers who are consuming articles that include words and phrases like:
- romantasy bestsellers
- new in romantasy
- romantasy series
- YA romantasy
- enemies-to-lovers
- fae fiction
- high fantasy romance
- romantasy bookshelf
- vampire romance
- upcoming romantasy releases
- teen fantasy romance
- smutty fantasy
- ACOTAR
- romantasy book club
- #romantasy
- spicy romantasy and more!
Reach your niche audience on sites like:
- Bustle
- Goodreads
- romance.io
- r/fantasyromance
- r/Romantasy
- Marie Claire
- Teen Vogue
- Seventeen
- Fandom
- Caraval Fandom
- Fourth Wing Fandom
- A Court of Thorns and Roses Fandom
- The Mary Sue
- Gizmodo
- Wattpad
- Fangirl Nation
- AV Club and more!
Maximize your advertising budget by promoting multiple romantasy books at once! With our Carousel Ad, you can feature several authors or books from a series all in one ad. Each frame has its own link to a specific product page. Learn more about the Carousel Ad here.
If you’re ready to kickstart your romantasy campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!
