‘Tis the Season for Holiday Proximity Ads & CTV!

Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!

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Proximity Ads for Comic Books & More

While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…

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AdBiblio Case Study: Fat Girls Hiking from Timber Press

Let me shout it louder for the people in the back…TRAILS NOT SCALES! Connecting with nature is something everyone should be able to do, no matter their size or ability. In Fat Girls Hiking: An Inclusive Guide to Getting Outdoors at Any Size or Ability, author Summer Michaud-Skog creates a safe space for people of all body types to find joy in the outdoors. We were thrilled to promote such an empowering and inclusive book!

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AdBiblio Case Study: Out of His League from Wattpad Books

The year was 2001. The movie: Summer Catch. I think I watched it 4 or 5 times that year going into high school. Flash forward to 2005, and I couldn’t get enough of the movie Fever Pitch. So it all adds up to why I was so excited about promoting a baseball romance! We loved helping Wattpad Books use AdBiblio book advertising to promote Caroline Richardson’s super fun and steamy novel, Out of His League.

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AdBiblio Case Study: Flora from DK

In the previous blog post, we shared how we helped DK reach ballet & dance enthusiasts for the gorgeous book Ballet! This week, we move away from the stage and deep into the world of plants. Using our niche targeting and unique reach, we were able to help DK reach botany enthusiasts, gardeners, and more for the spectacular book Flora.

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AdBiblio Case Study: Ballet from DK

There are some books where you are so fascinated by every single page that you never end up flipping to the next. Ballet and Flora, two visual guides from DK, are exactly that. They came to us over the holiday season for help in promoting these beautiful books!  Today we’re going to share exactly how we reached readers for Ballet, and stay tuned for all the details on the Flora campaign next week!

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Proximity Targeting: Trolling the Competition

Burger King recently took advantage of proximity targeting for a genius ad scheme designed to troll their largest competitor. The promotion “works by geofencing McDonalds locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion.”

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Happy Halloween: Reach Horror Readers!

There’s one children’s book in particular that has stayed with me: R.L. Stine’s  The Abominable Snowman of Pasadena. I can honestly say I think this is the only “horror book” I have ever read. I suppose it has stayed deep in my terrified 9 year old mind for so long that I haven’t picked up another one since! And while I may not be one to curl up at night and devour a scary story, I know plenty of people who love the genre. In honor of Halloween this month, we’re sharing ways we can help you reach horror readers! 

 

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AdBiblio Case Study: Hope Never Dies: An Obama-Biden Mystery from Quirk Books

If there’s one bromance that has everyone talking, it’s between former President Barack Obama and Vice President Joe Biden. So much so that the POTUS bromance has come to be known as a “BROTUS”.  And now – the duo have come together not just as our favorite memes, but to solve mysteries! Move over Watson and Holmes, Hope Never Dies: An Obama-Biden Mystery is now on bookshelves. Working with Quirk Books to help them  promote this fun & humorous thriller has been nothing short of an absolute blast!

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