With the SuperBowl behind us, the sporting world is rolling full steam ahead into March Madness. The annual basketball tournament demands the attention of millions of college basketball fans every year. As a result it provides an amazing opportunity for publishers to advertise – and it won’t cost you $7 Million for a 30 second ad!
2023 Book Advertising Trends
As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:
4 AdBiblio Targeting Tactics to Reach Readers Who Are Honoring Black History Month
Using 4 key tactics (demographics, read-alikes, content, and keywords), AdBiblio targeting can help you reach readers who are interested in Black History content. Here’s how:
AdBiblio Case Study: The Luminaries from Tor Books
If there’s one thing I can truly appreciate, it’s a kick-ass female lead in a fantasy series. Katniss Everdeen. Zélie Adebola. Feyre Archeron. Just to name a few. And now I’ve got a new one to add to the list: Winnie Wednesday from The Luminaries! We were thrilled to help Tor Books promote this heart-pounding fantasy from bestselling author Susan Dennard.
‘Tis the Season for Holiday Proximity Ads & CTV!
Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!
Connected TV Advertising – Part 1
Learn the basics of what Connected TV (CTV) is, who’s watching, and how CTV advertising works. In Part 2 we’ll dive into the specific ways AdBiblio can help you leverage CTV to advertise books.
Proximity Ads for Comic Books & More
While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…
AdBiblio Case Study: Fat Girls Hiking from Timber Press
Let me shout it louder for the people in the back…TRAILS NOT SCALES! Connecting with nature is something everyone should be able to do, no matter their size or ability. In Fat Girls Hiking: An Inclusive Guide to Getting Outdoors at Any Size or Ability, author Summer Michaud-Skog creates a safe space for people of all body types to find joy in the outdoors. We were thrilled to promote such an empowering and inclusive book!
AdBiblio Case Study: Out of His League from Wattpad Books
The year was 2001. The movie: Summer Catch. I think I watched it 4 or 5 times that year going into high school. Flash forward to 2005, and I couldn’t get enough of the movie Fever Pitch. So it all adds up to why I was so excited about promoting a baseball romance! We loved helping Wattpad Books use AdBiblio book advertising to promote Caroline Richardson’s super fun and steamy novel, Out of His League.
AdBiblio Case Study: Flora from DK
In the previous blog post, we shared how we helped DK reach ballet & dance enthusiasts for the gorgeous book Ballet! This week, we move away from the stage and deep into the world of plants. Using our niche targeting and unique reach, we were able to help DK reach botany enthusiasts, gardeners, and more for the spectacular book Flora.