Proximity Targeting for Fall Books

Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they’re out in the real world!

Children’s Books for Fall

Fall is full of the cutest picture book titles! Now you can find parents of kids ages 4-8, grandparents, PreK-3rd grade teachers, and children’s book buyers who are currently at or who recently visited:

  • Pumpkin patches
  • Apple orchards
  • Children’s bookstores
  • Daycares
  • Preschools
  • Elementary schools
  • Kids’ museums
  • Children’s retail stores

Fiction & Nonfiction for Sports Fanatics

If you’re a sports fan like me, or just want to reach sports fanatics while avoiding the crowds yourself, this fall is packed with locations and events perfect for proximity targeting!

Reach fans of the sport of your choice while they’re at, and after they’ve recently visited:

  • Football stadiums
  • MLS stadiums
  • NBA stadiums
  • NHL stadiums
  • College campuses
  • Sports bars during major events like:
    • MLB playoffs
    • The World Series
    • The World Cup

Halloween Horror

Who doesn’t love a brand new horror novel during the spookiest season of the year?!

Get your ads in front of adult readers who are Halloween enthusiasts, horror & suspense fans, and bestselling book buyers while they’re visiting, or after they’ve survived a trip to:

  • Haunted houses
  • Halloween horror attractions
  • Corn mazes
  • Haunted woods
  • Spirit Halloween & other Halloween stores

Books for Outdoors Enthusiasts

It’s finally time to step outside into that crisp fall air!

Whether you’re promoting a fiction title that features outdoor activities or wilderness survival, or a nonfiction nature book, you’ll find the right readers by targeting locations like:

  • Hiking trailheads
  • Campgrounds
  • National Parks
  • RV parks
  • REI stores
  • Outdoors stores
  • Nature preserves

Witchy Romance Reads

Are you advertising a book that’s perfect for that witchy TikTok crowd? We’ve got you covered!
Now you can reach women ages 18-34 who are fiction fanatics, TikTok enthusiasts, social media influencers, and romance readers who are at or who recently visited:

Want to learn more about the custom proximity targeting AdBiblio can create for your book? Email Mary Beth at to see a proposal!

Or, check out our case study to see how ABRAMS used proximity targeting as part of their Surely Books launch!

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