It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!
FOOT TRAFFIC TARGETING
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to Halloween and horror book fans:
- Niche readers and book buyers at haunted houses, haunted attractions, and pumpkin patches
- Parents and children’s book buyers with a strong interest in Halloween visiting public libraries, Barnes & Noble stores, and Indie bookstores
- Horror book readers and Halloween enthusiasts in Spirit Halloween stores
- Universal’s Halloween Horror Nights fans & attendees
- Horror readers in Barnes & Noble, Target, Indie bookstores, etc.
DEMOGRAPHICS AND TRAITS TARGETING
With AdBiblio’s niche demographics and traits targeting, we can reach specific audiences like:
Parents / Librarians / Teachers who are:
- Halloween and “Spooky Season” enthusiasts
- Shopping for children’s Halloween costumes
Avid readers and book buyers who are:
- Horror book readers
- Horror book influencers and followers
- Horror TV/Film influencers and followers
- Spirit Halloween shoppers
- Pumpkin Patch visitors
- Horror-Comedy movie fans
- Halloween and “Spooky Season” enthusiasts
- Shudder subscribers
- Horror/Paranormal TV and film fans
- Fans of Halloween TV specials
- Halloween party planners & hosts
- Horror video gamers
- Strong interest in tarot, fortune telling, and divination
- Haunted House researchers
- Haunted attraction visitors
- Halloween pet costume shoppers
- Halloween decor and candy buyers
CONTENT TARGETING
AdBiblio can target readers who are interested in books and authors like:
- Stephen King
- Silvia Moreno-Garcia
- Josh Malerman
- Shirley Jackson
- Mary Shelley
- Marcus Kliewer
- Stephen Graham Jones
- Grady Hendrix
- Joe Hill
- Anne Rice
- Little Blue Truck’s Halloween by Alice Schertle
- Small Spaces by Katherine Arden
- 5 More Sleeps ‘til Halloween by Jimmy Fallon
- The Night Gardener by Jonathan Auxier
- She Is a Haunting by Trang Thanh Tran (check out our case study!)
- Anna Dressed in Blood by Kendare Blake and more!
Share your book with people interested in TV shows, movies and podcasts like:
- Beetlejuice / Beetlejuice 2
- Hocus Pocus
- It’s the Great Pumpkin, Charlie Brown!
- Over the Garden Wall
- American Horror Story
- Interview with the Vampire
- Carved
- Speak No Evil
- Teacup
- MaXXXine
- Salem’s Lot
- Longlegs
- Nosferatu
- Wednesday
- Grotesquerie
- The Black Tapes podcast
- My Favorite Murder podcast
- The NoSleep podcast and more!
Reach people who are consuming articles that include words and phrases like:
- Halloween picture books
- spooky picture books
- horror for tweens
- spooky middle grade
- horror books
- Halloween books
- Halloween reading guide
- best books for spooky season
- horror gift guide
- horror authors
- children’s books for Halloween
- scary books for kids
- YA horror and more!
Show your ad to readers on top sites like:
- Gizmodo
- Bloody Disgusting
- Goodreads
- Den of Geek
- Dread Central
- The Mary Sue
- Horror Buzz
- Horror News
- Fandom
- r/horror
- Nerdist
- The Lineup
- Cinemablend
- Fangoria
- Wattpad and more!
If you’re ready to kickstart your Halloween campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!
