Once November 1st hits, my brain instantly flips from Halloween to Christmas mode. I’ve already got ideas for every reader on my list—and like everyone else, I’ll be hunting for the perfect bookish gifts! As readers start making their lists, it’s the perfect time to make sure your book catches their eye. Here are five ways reach the right holiday shoppers with AdBiblio!
VIDEO ADS
In addition to free display ads for custom campaigns, AdBiblio also provides complimentary video ad creation for our clients. We understand how essential video is—especially for small teams working with limited budgets or busy design schedules. The holidays are a competitive time, and a standout video can make all the difference in capturing readers’ attention. Click Here to learn more about our FREE custom video ads!
HOLIDAY DEMOS & TRAITS
Every book has its ideal audience—and our customizable holiday segments make it easy to find yours. Here are a few examples of the unique holiday book buyers we can help you reach:
- Cyber Monday / Black Friday shoppers
- Holiday Book Shoppers
- Teen, Middle Grade and Children’s gift shoppers
- New Year’s Resolution Makers
- Parents who go all-out for Christmas
- New parents celebrating baby’s first Christmas
- Elf on the Shelf enthusiasts
- People shopping for gifts for book lovers
- Bookstore gift card shoppers
- Hanukkah gift shoppers
- Holiday gifts for Mom / gifts for women
- Holiday gifts for Dad / gifts for men
- Stocking stuffer shoppers and more!
ADBIBLIO READ-ALIKES
AdBiblio runs niche book genre campaigns year-round, building a proprietary database of highly engaged readers who have interacted with our ads. These are just a few of the audience groups we can tap into for your holiday campaign:
- YA readers with an interest in authors like Ava Reid, Vanessa Len, Tiffany D. Jackson, and Kalynn Bayron
- Fantasy & Romantasy enthusiasts with an interest in authors like Lexi Ryan, Autumn Krause, Kiera Azar, Mary E. Pearson, and Keri Lake
- Romance book buyers who are fans of authors like Sara Cate, Katelyn Doyle, and Nicole Knight
- Fantasy and Sci-Fi readers engaging with books from authors like Alix E. Harrow, Terry Pratchett and Diana Wynne Jones
- Mystery and thriller fans with an interest in authors like Linda Castillo, Mick Herron, Freida McFadden and David McCloskey
- Picture book buyers with an interest in authors like James Dean, Adam Wallace, Eric Carle, Yuyi Morales and H.A. Rey
- Readers with an interest in literary awards like The National Book Award, and fans of literary fiction authors like Emma Sloley, Percival Everett, Jesmyn Ward, Ann Patchett, and Barbara Kingsolver
- Middle grade graphic novel and fiction book buyers interested in authors like Gus Gordon, Matt Lieberman, N.D. Stevenson, Walter Dean Myers and Katherine Applegate
SEASONAL KEYWORDS
Using keywords is a perfect strategy for connecting with individuals on the hunt for books to give as gifts. While each campaign will have its unique set of keywords, here are a few words and phrases that are ideal to appear alongside your holiday book ad:
- best books to give as gifts
- holiday gift guide
- stocking stuffers for book lovers
- 2025 book gift guide
- Barnes & Noble gift guide
- gifts for fantasy lovers
- gifts for romance lovers
- romantasy gift guide
- reader gifts
- bookish gifts
- gift ideas for bookworms
- gifts for readers and more!
FOOT TRAFFIC ADS
Using location-based ad technology, Foot Traffic ads target people who have recently visited a location or event or who are visiting that spot in real time! Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some unique ways to reach your holiday book buyers with Foot Traffic ads:
- Shoppers at niche bookstores
- Queer owned/or Queer focused bookstores like Dog Eared in San Francisco
- Black-owned bookstores like Adanne Bookshop in Brooklyn
- Latinx-owned bookstores like Palabras Bilingual Bookstore in Phoenix, AZ
- Children’s bookstores like The Wild Rumpus in Minneapolis
- Holiday book/gift shoppers at Indie bookstores like Powell’s and The Strand
- Holiday book/gift shoppers at Barnes & Noble stores and Target stores
- Graphic novel shoppers at comic book stores and GameStop stores
- Cookbook shoppers and gift shoppers in Williams-Sonoma and Sur La Table stores
- Visitors at holiday-themed locations such as Christmas Tree Farms and Ice Skating Rinks
We look forward to helping you reach the ideal readers for the holiday season! If you’re ready to set up your festive campaign, you know where to find me: marybeth@adbiblio.com!
