Looking ahead to Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content—to ensure your book reaches LGBTQ+ readers!
FOOT TRAFFIC TARGETING
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to engage LGBTQ+ book readers:
- Shoppers at over 40+ Queer-owned and/or Queer-focused bookstores like Dog Eared in San Francisco and A Room of One’s Own Madison, WI
- LGBTQ+ readers and supporters shopping in Barnes & Noble stores
- LGBTQ+ readers and supporters shopping in Indie bookstores like Powell’s in Portland and The Strand in New York City
- Progressive parents, teachers and librarians in elementary, middle or high schools
- GenZ book buyers who are LGBTQ+ readers / advocates on high school and college campuses
- Progressive readers in zip codes with a higher than average percentage of gay residents
DEMOGRAPHICS AND TRAITS TARGETING
With our niche demographics and traits targeting, we can reach specific audiences who identify as:
- Readers with a strong interest in LGBTQ+ media (content that centrally feature LGBTQ+ stories, characters, and creators) – new!
- Pride Month merchandise shoppers – new!
- Queer influencers and followers – new!
- LGBTQ+ readers and supporters
- Book enthusiasts actively consuming queer content online
- Avid book buyers who donate to LGBTQ+ causes
- Readers who are celebrating Pride Month
- Progressive parents, teachers and librarians
- Feminist readers and book buyers
- GenZ book buyers who are LGBTQ+ readers and supporters & more!
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and queer media, as well as people reading online content that contains words and phrases relevant to LGBT books.
AdBiblio can target readers who are interested in works by authors like:
- TJ Klune
- Kaveh Akbar
- Emma R. Alban
- Stephen McCauley
- Timothy Janovsky
- Emily Austin
- Rebecca K Reilly
- Jinwoo Chong
- Sasha Velour
- Tembe Denton-Hurst
- Zachary Zane
- Samantha Irby
- David Levithan
- Adam Silvera
- Andrew Sean Greer
- Casey McQuiston
- Becky Albertalli
- André Aciman
- Alix E. Harrow
- Steven Rowley
- Samantha Shannon
- Alice Oseman
- Malinda Lo
- Alison Bechdel & more!
Share your book with those interested in TV shows, movies and podcasts like:
- Pose
- Queer Eye
- Sort Of
- Saltburn
- All of Us Strangers
- Euphoria
- Elite
- Heartstopper
- Schitt’s Creek
- It’s a Sin
- Feud: Capote vs. The Swans
- Young Royals
- Red, White and Royal Blue
- The Sex Lives of College Girls
- RuPaul’s Drag Race
- Love, Victor
- Food 4 Thot
- Making Gay History
- Queerology
- Two Bi Guys
- Getting Curious with Jonathan Van Ness
Reach people who are consuming articles that include words and phrases like:
- LGBTQ+ books
- LGBTQ+ titles
- Queer reading guide
- Pride Month books
- Best books to read for Pride
- LGBTQ+ representation
- Gay romance books
- Lesbian fiction
- Queer memoirs
- LGBTQ+ YA books
- Queer young adult
- Trans fiction
- LGBTQ+ children’s books
- Bisexual fiction
- Gay and lesbian books
- LGBTQ+ fiction
- Queer writers & more!
Show your ad to readers on top sites like:
- Queerty
- Gayety
- Advocate
- Autostraddle
- PinkNews
- Gal-Dem
- Gay City News
- Pride
- LGBTQ Nation
- Out Magazine
- Them
- The Authentic Gay
- LGBTQ Reads
- Bravo TV
- Buzzfeed
- Into More
- No Straight News & more!
If you’re ready to kickstart your Pride Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited, so act fast!
