Over the past decade, true crime has developed into a widely popular genre. If you’re promoting a true crime book, here are three AdBiblio targeting strategies to reach your ideal readers!
FOOT TRAFFIC TARGETING
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to true crime fans:
- Readers and book buyers visiting places like The National Museum of Crime and Punishment in Washington, D.C., the Alcatraz East Crime Museum in Tennessee, The Mob Museum in Las Vegas, the Lizzie Borden House in Fall River, Massachusetts, etc.
- True crime enthusiasts / readers visiting public libraries, Barnes & Noble stores, and Indie bookstores
DEMOGRAPHICS AND TRAITS TARGETING
With AdBiblio’s niche demographics and traits targeting, we can reach specific audiences like:
Avid readers and book buyers who are:
- True crime enthusiasts
- Fans of crime procedurals
- True crime podcast listeners
- Crime documentary viewers
- Fans of My Favorite Murder, Crime Junkie, Dateline, etc.
- Interested in journalism
- Horror book influencers and followers
- Mystery, Thriller and Suspense book influencers and followers
- Horror / Mystery / Thriller / Suspense readers and book buyers
- Horror TV/Film influencers and followers
- Investigation Discovery viewers
- Interested in criminal law, criminal justice, equality, etc.
- Interested in literary sleuths
- Interested in psychology, psychiatry, etc.
- Book club members
- Goodreads users
- Interested in horror and occult
- Studying Psychology / Journalism / Psychiatry, etc.
CONTENT TARGETING
AdBiblio can target readers who are interested in books and authors like:
- Gregg Olsen
- Erik Larson
- Michelle McNamara
- David Grann
- John E. Douglas
- Ashley Flowers
- Shawn Cohen
- Zodiac by Robert Graysmith
- American Predator: The Hunt for the Most Meticulous Serial Killer of the 21st Century by Maureen Callahan
- The Stranger Beside Me by Ann Rule
- In Cold Blood by Truman Capote
- The Art Thief: A True Story of Love, Crime, and a Dangerous Obsession by Michael Finkel
- A Stolen Life: A Memoir by Jaycee Dugard
- The Devil at His Elbow: Alex Murdaugh and the Fall of a Southern Dynasty by Valerie Bauerlein
- The Sing Sing Files: One Journalist, Six Innocent Men, and a Twenty-Year Fight for Justice by Dan Slepan
- Say Nothing: A True Story of Murder and Memory in Northern Ireland by Patrick Radden Keefe
Share your book with people interested in TV shows, movies and podcasts like:
- Under the Bridge
- Monsters: The Lyle and Erik Menendez Story
- Mindhunter
- The Jinx: The Life and Deaths of Robert Durst
- American Crime Story
- American Murder: Laci Peterson
- Dateline NBC
- Only Murders in the Building
- The Perfect Wife
- Unsolved Mysteries
- Killers of the Flower Moon
- Crime Junkies
- Swindled
- My Favorite Murder
- Serial and more!
Reach people who are consuming articles that include words and phrases like:
- true crime
- true crime books
- criminal biographies
- true crime obsession
- books you can’t put down
- books to read if you love true crime
- white collar crime
- investigative journalism
- inspired by a real story
- based on a true story
- mystery and crime books
- true crime bestsellers
- read before you watch
- crime stories
- serial killer books
- most anticipated true crime
- what to read next
- true crime reads and more!
Show your ad to readers on top sites like:
- Gizmodo
- Investigation Discovery
- Goodreads
- Den of Geek
- The Mary Sue
- Mystery Tribune
- Crime Reads
- Murder & Mayhem
- Horror News
- Fandom
- Buzzfeed
- r/truecrime
- The Lineup
- Cinemablend
- NY Times
- NPR
- Forbes
- Esquire
- LA Times and more!
If you’re ready to kickstart your True Crime campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!
