Hispanic Heritage Month is fast approaching! Every September, AdBiblio honors the remarkable contributions of Latinos and Hispanics to global literature! For publishers launching books with Hispanic themes in September, here are three effective AdBiblio targeting techniques to reach the right readers.
FOOT TRAFFIC TARGETING
Using location-based ad technology, Foot Traffic ads target people who have visited a location or event or who are currently at that spot! Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters. (Here are more details on Foot Traffic ad targeting.)
Here are some options for deploying Foot Traffic ads to engage readers for Hispanic Heritage Month:
- Shoppers at over 30+ Latinx owned bookstores like Seite Books in Los Angeles and Cafe con Libros in NYC
- Latinx / Hispanic readers and book buyers in Barnes & Noble stores
- Latinx / Hispanic readers shopping in Indie bookstores like Powell’s in Portland and The Strand in New York City
- Spanish speaking parents of kids in elementary, middle and high schools
- Latinx / Hispanic GenZ and Millennial book buyers on high school and college campuses
- Niche readers in zip codes with the highest percentages of Hispanic populations, like Los Angeles, Houston, San Antonio, and El Paso
DEMOGRAPHICS AND TRAITS TARGETING
With AdBiblio’s niche demographics and traits targeting, we can reach specific audiences who are:
- Latinx / Hispanic:
- niche readers and book buyers
- influencers and content followers
- parents, teachers and librarians
- voters
- amazon book shoppers & more!
- Spanish TV and movie viewers
- Bilingual Spanish and English speakers
- HBO Latino viewers
- Immigration activists & more!
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and Latinx / Hispanic media, as well as people reading online content that contains words and phrases relevant to Latinx / Hispanic books.
AdBiblio can target readers who are interested in works by authors like:
- Gabriel García Márquez
- Isabel Allende
- Julia Alvarez
- Junot Díaz
- Sandra Cisneros
- Carmen Maria Machado
- Erika L. Sánchez
- Pam Muñoz Ryan
- Matt de la Peña
- Meg Medina
- Rafael López
- Silvia Moreno-Garcia
- Elizabeth Acevedo
- Benjamin Alire Sáenz
- Adam Silvera
- Ibi Zoboi
- Tehlor Kay Mejia
- Isabel Quintero & more!
Share your book with those interested in TV shows, movies and podcasts like
- One Day at a Time
- Jane the Virgin
- Vida
- On My Block
- Queen of the South
- Los Espookys
- Coco
- Go, Diego, Go!
- Maya & Miguel
- Dora the Explorer
- Latinos Who Lunch
- NPR’s Latino USA
- Latina to Latina
- De Colores Radio
Reach people who are consuming articles that include words and phrases like:
- “Latinx fiction”
- “Hispanic reading guide”
- “books for Hispanic Heritage Month”
- “diverse children’s books”
- “bilingual picture books”
- “celebrate Hispanic Heritage Month”
- “Latinx authors”
- “Latinx YA”
- “Hispanic representation in books”
- “books by Latinx authors”
- “Hispanic memoirs”
- “LGBTQ+ books”
- “Mexican-American authors”
- “Latinx book club” & more!
Show your ad to readers on top sites like:
- Latina Moms
- Hip Latina
- Ser Padres
- Mitú
- Latina
- Remezcla
- News Taco
- Mundo Hispánico
- Al Día News
- Be Latina
- La Respuesta
- Latino USA
- Latinx Spaces & more!
If you’re ready to kickstart your Hispanic Heritage Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!
BTW, here are our advertising strategies for books published during Pride month.
