AdBiblio Case Study: Out of His League from Wattpad Books

The year was 2001. The movie: Summer Catch. I think I watched it 4 or 5 times that year going into high school. Flash forward to 2005, and I couldn’t get enough of the movie Fever Pitch. So it all adds up to why I was so excited about promoting a baseball romance! We loved helping Wattpad Books advertise Caroline Richardson’s super fun and steamy novel, Out of His League.

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AdBiblio Case Study: The Great Godden from Candlewick

Take a gorgeous beach locale, toss in some family drama with a bit of romance and betrayal, and you’ve got yourself the perfect vacation read. The Great Godden by bestselling, award-winning author Meg Rosoff checks all the boxes. We loved helping Candlewick spread the word about this “taut page-turner” (People).

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AdBiblio Case Study: Revenge of the Sluts from Wattpad

The Slut Squad is fighting back!

In the age of digital privacy and the #metoo movement, Revenge of the Sluts is the book that the world needs right now. With more than 406,000 reads on Wattpad, it’s no surprise that Natalie Walton’s debut is an addictive story that will have readers rooting for the “Slut Squad”. We were thrilled to help Wattpad spread the word about this feminist YA novel!

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AdBiblio Case Study: The Gravity of Us from PRH Audio

Welcome to part two! Last week we shared how we helped find the perfect audience for My Name is Lucy Barton! This week, we’re switching things over to the wonderful world of YA. Using our niche targeting, we helped PRH Audio reach parents of teens, LGBTQ readers and more for the audiobook The Gravity of Us by Phil Stamper.

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AdBiblio Case Study: History is All You Left Me from Soho Teen

Here’s what Nicola Yoon, #1 New York Times bestselling author of Everything, Everything, has to say about Adam Silvera’s History is All You Left Me “This book will make you cry, think, and then cry some more.”

Hmm…a YA book that will make you cry and cry? SIGN. ME. UP. I’m a huge fan of tearing up with a good YA read, especially those that take me back to my extreme emotions of my teenage years. So when Soho Teen came to us looking to target this emotional teen read from Silvera, I was excited to meet with the team to plan an awesome campaign.

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ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting logo

AdBiblio Case Study – ABRAMS Pique at YallFest

After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!

 

Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!

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LitJoyCrate book box

image via litjoycrate.com

Counteract “Reluctant Readers” With Book Subscription Boxes

What’s the best way to counteract “reluctant reader” traits?  Make reading something kids and teens genuinely look forward to!  Of course, curating a love for reading starts at home and in the classroom, but some kids need a little extra push. We all know that kids love opening gifts, so monthly subscription “book boxes” might be the perfect way to keep kids reading all year long!

With these book boxes, kids can experience the joy of opening presents along with the joy of discovering a great new book.  If you have a reluctant (or avid) reader in your life, here are a few children’s and YA book subscription services you may want to try:

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