You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux? And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little piglet! We were super excited to help Candlewick spread the word for DiCamillo’s A Piglet Named Mercy.
Every once in a while, we are extra thrilled to advertise a book, not only because we love what we do, but because the story is one that needs to be shared. Mighty Justice is one of those stories. The memoir’s author, Dovey Johnson Roundtree, courageously fought for justice all her life, up until her death in 2018. And though her accomplishments were monumental, her name remains largely unknown. Mighty Justice, from Algonquin Books, brings her moving and important story to light.
Do my dogs, Zola and Arnie, love me as much as I love them? Considering they follow me everywhere I go, I’m going to guess that they do. And now – with the fascinating new read Dog is Love by Clive D.L. Wynne PhD – I have more than just instinct, I have scientific proof! As massive animal lovers here at AdBiblio, we were thrilled to help Houghton Mifflin Harcourt spread the word about this pawsome debut about our furry best friends.
Here at AdBiblio we’re all about promoting diverse titles and authors. So, we were super excited to help Algonquin Books (our neighbor here in NC!) with their recent Hear Our Voices campaign. Featuring nine titles from authors like Lisa Ko and Heather Abel, it’s a wonderful celebration of fiction written by diverse women. Tayari Jones, one of the featured authors and winner of the 2019 Women’s Prize for Fiction, says “We need women’s voices now, in these times, more than ever.” And we couldn’t agree more.
Confession time: I have a slight obsession with Aaron Blabey. I mean, just check out some of his ridiculously adorable characters below. Not to mention his hysterical rhymes and wacky drawings are the best way to make bedtime reading so fun! So, I was thrilled when Scholastic came to us for help in promoting several of his books, including Piranhas Don’t Eat Bananas!
Welcome to part two! Last week, we shared how we helped Kensington promote reach mystery and thriller readers and Target shoppers for Paranoid by Lisa Jackson. This week, we’re taking a deep dive into The Long Flight Home by Alan Hlad. Using our niche targeting and unique reach, we were able to help Kensington reach fiction enthusiasts and WWII historical fiction readers in select cities.
Whether it’s multi-layered targeting, A/B testing, or proximity reach, we’re always up to the challenge of a complex campaign! So when Kensington came to us with unique targeting for two of their titles, we were thrilled to help! Even more exciting, Kensington reported that book sales were strong while the campaign was running, and the sales momentum continued after the campaign finished! That’s what we love to hear! Today we’re going to share how we helped Kensington reach niche readers in select cities for Paranoid by Lisa Jackson. And stay tuned for part two next week where we share more about The Long Flight Home by Alan Hlad!
Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series!
Happy Pride Month! We’re huge proponents of increasing diversity and representation in books and literature. So in honor of #loveislove we’re sharing how we helped Simon & Schuster reach niche readers with an LGBTQ+ focus for The Red Scrolls of Magic, from #1 New York Times bestseller Cassandra Clare and award-winner Wesley Chu! Clare has been a pioneer of LGBTQ+ inclusion in the world of YA publishing (you can read more about that in an interview here), and we were thrilled to help promote the newest addition to the Shadowhunters books.
It’s time to take a seat on a comfy couch, reach for some tissues, and dive into Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed. The Instant New York Times bestseller, written by Lori Gottlieb, takes us behind the scenes of what it’s like to be both the therapist and the patient. We were thrilled to help Houghton Mifflin Harcourt reach readers for this one of a kind memoir!