The Slut Squad is fighting back!
In the age of digital privacy and the #metoo movement, Revenge of the Sluts is the book that the world needs right now. With more than 406,000 reads on Wattpad, it’s no surprise that Natalie Walton’s debut is an addictive story that will have readers rooting for the “Slut Squad”. We were thrilled to help Wattpad spread the word about this feminist YA novel!
For the foundation of this campaign, the client hoped to reach younger women ages 18-25 and Librarians. On top of this, we added in traits like YA readers and book buyers, bestselling fiction readers, feminists, Freeform / The CW viewers, book club members, Goodreads visitors, teen TV and movie viewers, and those with a strong interest in social issues and activism. Comps included authors like Hannah Capin, Amy Reed, Courtney Summers, Sarai Walker, Rory Power, and Karen McManus, as well as popular young adult shows like Thirteen Reasons Why, Euphoria, Riverdale, Dare Me, Pretty Little Liars, Elite, and The Bold Type! Additional keywords included phrases like feminist YA, YA for feminists, best YA, YA novels, YA debuts, #metoo books, #metoo YA, teen fiction, and teen social issues.
The campaign included a mix of our native / banners and finished at a strong .25% CTR. The ads ran on top sites including The Mary Sue, Buzzfeed, Teen Vogue, Jezebel, Bustle, Seventeen, Thought Catalog, Refinery 29, Hello Giggles, and more, and did best with Librarians – 0.45% CTR, Teen TV & movie fans – 0.42% CTR, and readers with a strong interest in social issues & activism – 0.37 CTR%!
If you’re ready for an empowering YA read, you can grab your copy of Revenge of the Sluts here. And you know where to find me for your next campaign – firstname.lastname@example.org!