ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting logo

AdBiblio Case Study – ABRAMS Pique at YallFest

After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!


Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!

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Shop local. Eat local. Read local.

Image Credit: Read Local NC

Shop Local. Eat Local. Read Local.

Durham’s inaugural Read Local festival last weekend proved that local books are as integral to our city’s cultural fabric as local food and local businesses. And it was a blast!

Friday’s Cookbook Rodeo kicked off the weekend, followed by an author dinner on Saturday night, and culminating on Sunday with an exhibition of local authors, publishers, booksellers, and service providers at Durham’s Central Market.

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