Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!
From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!
So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
Over the span of 4 days, we served 43,486 ad impressions to NYCC attendees at the Javits Center, enticing them to visit the ABRAMS booth and check out the book itself. The ad ran on apps like USA Today, New York Subway Map, Pic Stitch, Photo Bucket, New York City Local News, The Weather Channel, and finished with an extremely strong CTR of .35%!!!
If you didn’t get a chance to make it to NYCC & you’re a pop culture fan like myself, be sure to check out Becoming Andy Warhol. And if you haven’t yet tried our new proximity targeting, you’ll definitely want to! It’s an incredibly effective way to reach your audience like never before. Email Mary Beth at marybeth@adbiblio.com for more info!
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AdBiblio Case Study - ABRAMS Pique at YallFest | AdBiblio Book Advertising •
[…] harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their […]