It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!
Tag: halloween
Spooky (not scary) Books for Halloween
30 Sep, 2022
Halloween is one of my favorite holidays. Each year, I celebrate by decorating a Halloween tree (yes it’s TECHNICALLY a Christmas tree but it’s SPOOKY okay?) and decking the halls of my home with fake spiderwebbing and a treasure trove of seasonal decor. And as a librarian, a former bookseller/book blogger and book industry professional, every year I get questions about book recommendations that are appropriately spooky but not quite as intense as full-blown horror. So here’s a list of 13 of my favorite spooky books that will warm you up to the season rather than chill you to the bone:
Proximity Targeting for Fall Books
7 Sep, 2022
Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they’re out in the real world!
