There’s something enticing about sitting down with a good novel and a glass or two of red wine (maybe its just me?). And it’s even better when the book transports you to the enchanting hills of the Chianti region of Italy. Murder, mystery, wine, and Italian food…what could be a more delicious literary combination?! We loved helping Soho Press spread the word about The Bitter Taste of Murder by Camilla Trinchieri, and this Tuscan treat was a big hit with readers!
Whether it’s multi-layered targeting, A/B testing, or proximity reach, we’re always up to the challenge of a complex campaign! So when Kensington came to us with unique targeting for two of their titles, we were thrilled to help! Even more exciting, Kensington reported that book sales were strong while the campaign was running, and the sales momentum continued after the campaign finished! That’s what we love to hear! Today we’re going to share how we helped Kensington reach niche readers in select cities for Paranoid by Lisa Jackson. And stay tuned for part two next week where we share more about The Long Flight Home by Alan Hlad!
Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series!