2023 Book Advertising Trends

As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:

Video Ads

PreRoll video campaigns have continued to prove their efficacy in 2022, and we fully expect this trend to carry into 2023 and beyond. With a whopping 0.60% benchmark CTR, we can see just how much readers love to connect with video campaigns. And if you’re holding back due to a lack of video creative, let our in-house design team help! Video creative design starts at $1.5k and is well worth the investment if you’re trying to drive the highest possible CTRs.

2023 is also a perfect time to start thinking of video beyond desktop and mobile devices. Connected TV ads get your book directly on the biggest screen in the house. CTV ads run across streaming channels including Hulu, Amazon Prime, The CW, Sling, Disney, CBS, ABC, SyFy, FOX, Tubi, Crackle, and more!

Proximity Targeting

Proximity targeting reaches your readers in real-time, in the real world. And there are no limitations on the kinds of locations we can reach for you: from bookstores and libraries to comic cons and literary events to sports stadiums to travel hubs to wherever else your readers like to go.

During previous years of COVID lockdowns, real-world targeting wasn’t always the most effective strategy. However, as we saw things slowly begin to open back up over the course of 2022, we saw increasingly strong performances from our proximity campaigns. Going into 2023 we’re encouraging book advertisers to bring this type of targeting back into your regular media plans. With recent ads regularly outperforming our benchmark of 0.18% CTR, you can expect strong performance!

Diverse Audiences

Readers are hungry for stories that they can see themselves represented in. From BIPOC to LGBTQ+, we’ve been thrilled to see more titles published that appeal directly to these underrepresented groups. AdBiblio’s niche demographic targeting can help you reach audiences like:

  • BIPOC, Black, and African American readers
  • Native American readers
  • Latinx readers
  • LGBTQ+ readers
  • Muslim readers
  • activists
  • strong interest in Black History
  • immigration rights activists
  • strong interest in social justice & civil rights
  • LGBTQ+ cause donors
  • Spanish or other language speakers
  • strong interest in gender studies
  • & more!

Want more insights into how you can leverage these 2023 book advertising trends in your next campaign? Drop Mary Beth a note at marybeth@adbiblio.com!

Learn more about diverse targeting for Black History Month here.

AdBiblio Case Study: The Luminaries from Tor Books

If there’s one thing I can truly appreciate, it’s a kick-ass female lead in a fantasy series. Katniss Everdeen. Zélie Adebola. Feyre Archeron. Just to name a few. And now I’ve got a new one to add to the list: Winnie Wednesday from The Luminaries! We were thrilled to help Tor Books promote this heart-pounding fantasy from bestselling author Susan Dennard.

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CTV Advertising – Part 2

In part one we discussed how prevalent CTV has become in the US. This market is only going to continue to grow. CTV advertising provides you with all of the benefits of advertising on traditional TV with none of the inherent downsides and Adbiblio is making it easier and better than ever.

Adbiblio has more than a decade of experience showing your ads to the right audiences on the web. Now with CTV advertising your reach extends even further. Our industry-best audience targeting enables us to show your ads to the audience most likely to engage and be interested. In fact, 40% of young adults prefer to see ads which are tailored to them.

We all know how annoying it can be to see the same ad over and over, but with CTV advertising Adbiblio can limit the frequency with which your audience see your ads. Adbiblio is partnered with the industry leader in CTV supply, ensuring that your ads have access to the highest quality of content and services like DirectTV, Sling, Discovery+, Hulu, NBC and many more!

Another piece of tech up our sleeves is called Household Extension targeting. When someone puts down their phone to binge their favorite streaming show on their TV, your display ad is no longer front of mind. But with Household Extension we can advertise to them via CTV so that they don’t miss out on your next big book release. While not a click generator, CTV advertising is a significant driver of awareness.

Ready to learn more about booking a CTV campaign? Reach out to Mary Beth at marybeth@adbiblio.com!

AdBiblio Case Study: The Long Flight Home from Kensington

Welcome to part two! Last week, we shared how we helped Kensington promote reach mystery and thriller readers and Target shoppers for Paranoid by Lisa Jackson. This week, we’re taking a deep dive into The Long Flight Home by Alan Hlad. Using our niche targeting and unique reach, we were able to help Kensington reach fiction enthusiasts and WWII historical fiction readers in select cities.

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AdBiblio Case Study: Paranoid from Kensington

Whether it’s multi-layered targeting, A/B testing, or proximity reach, we’re always up to the challenge of a complex campaign! So when Kensington came to us with unique targeting for two of their titles, we were thrilled to help! Even more exciting, Kensington reported that book sales were strong while the campaign was running, and the sales momentum continued after the campaign finished!  That’s what we love to hear! Today we’re going to share how we helped Kensington reach niche readers in select cities for Paranoid by Lisa Jackson. And stay tuned for part two next week where we share more about The Long Flight Home by Alan Hlad!

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AdBiblio Case Study: Field of Valor from Simon & Schuster

Held to the likes of “Brad Thor and the late, great Vince Flynn” (The Providence Journal), author Matthew Betley has created a name for himself in the world of covert thrillers. A former Marine for 10 years, his experiences in deployments to Djibouti after 9/11, and Fallujah, Iraq, laid the groundwork for his series, The Logan West Thrillers. For the newest in the series, Field of Valor, Simon and Schuster came to us for help in promoting the book trailer. We were super excited to be a part of this, especially because we love running video campaigns! 

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