Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.
Author: Mary Beth Grossman
Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them
New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.
AdBiblio Case Study: Pockets of Love from HarperCollins Children’s
Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!
Three AdBiblio Strategies for True Crime Books
Over the past decade, true crime has developed into a widely popular genre. If you’re promoting a true crime book, here are three AdBiblio targeting strategies to reach your ideal readers!
Four AdBiblio Strategies for Romantasy Books
AdBiblio provides four powerful ad targeting strategies to help your romantasy books reach the perfect audience: Foot Traffic, demographics and traits, relevant content, and carousel ads.
Three AdBiblio Strategies for Halloween and Horror Books
It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!
AdBiblio Case Study: Caledonian Road from W.W. Norton
There’s just something about British aristocracy drama that hooks you, and Andrew O’Hagan’s new novel, Caledonian Road, does exactly that. Even Peter Morgan, the creator of The Crown and Frost/Nixon, raves about it, calling it “Dickens and Wolfe and Thackeray and Hogarth and Amis.” High praise! We loved helping W.W. Norton connect with literary fiction lovers, British lit fans, and more for O’Hagan’s latest page-turner.
AdBiblio Introduces Free Video Ads
Yes, you heard right! Now, in addition to creating complimentary premium banners and native ads for any publisher that books a custom ad campaign, AdBiblio is offering video ad creation as a value-add for its clients. We recognize the importance of offering video design for smaller publishers and advertising teams that are stretched thin and juggling multiple roles.
Five Key Takeaways from ALA 2024 and AdBiblio’s Aligned Strategies
On June 28, I left the sweltering heat of North Carolina and headed to sunny, breezy San Diego for the 2024 Annual Library Association Conference. Here are my five key takeaways from the event and how AdBiblio addresses each one!
Four AdBiblio Ad Strategies for Picture Books
Do you have a picture book to promote? AdBiblio offers four powerful strategies for ad targeting: Foot Traffic Ads, demographics and traits targeting, relevant content targeting, and Carousel Ads—to ensure your picture books engage the right audience!