Four AdBiblio Strategies for Self-Help Books

In today’s competitive self-help book market, connecting with the right audience is more crucial than ever. AdBiblio offers four powerful ad targeting strategies to ensure your self-help or personal development book finds the right readers: Foot Traffic, demographics and traits, relevant content, and carousel ads.

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AdBiblio Case Study: The Empty Bowl from MVL Marketing

The Empty Bowl by Rikki West is a powerful memoir about a lifelong search for truth, faith, and self—only to find answers in the most unexpected place. We were thrilled to team up with the author and Mamie Sanders, the founder and consultant of MVL Marketing, to help promote this unforgettable book. It’s truly a testament to the idea that it’s never too late to embrace your authentic self.

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AdBiblio Case Study: Those Opulent Days from Grove Atlantic

One of my favorite book covers we advertised in 2024 was Those Opulent Days by Jacquie Pham. The gold accents against the shadowy lake and dark sky perfectly suggest elegance and intrigue—as the kids say, “it’s giving glamour mystery!” But we all know it’s what’s inside that matters most, and this debut doesn’t disappoint. We loved helping Grove Atlantic connect with literary fiction fans, book club members, NPR listeners, and more for Pham’s fantastic debut.

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AdBiblio Case Study: Playmaker from Wattpad Books

New Year, New Romance! Spicy reads are hotter than ever, and we were thrilled to help Wattpad connect with romance and sports fans for Playmaker: A Hidden Attractions Novel by Deanna Faison. Packed with humor, heart, and heat, Playmaker is a must-read for anyone who loves a good no-strings-attached romance.

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AdBiblio Case Study: Blood Like Mine from Soho Press

Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.

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Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them

New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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AdBiblio Case Study: Pockets of Love from HarperCollins Children’s

Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!

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Three AdBiblio Strategies for Halloween and Horror Books

It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!

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