Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them

New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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AdBiblio Case Study: Pockets of Love from HarperCollins Children’s

Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!

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Three AdBiblio Strategies for Halloween and Horror Books

It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!

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AdBiblio Case Study: Caledonian Road from W.W. Norton

There’s just something about British aristocracy drama that hooks you, and Andrew O’Hagan’s new novel, Caledonian Road, does exactly that. Even Peter Morgan, the creator of The Crown and Frost/Nixon, raves about it, calling it “Dickens and Wolfe and Thackeray and Hogarth and Amis.” High praise! We loved helping W.W. Norton connect with literary fiction lovers, British lit fans, and more for O’Hagan’s latest page-turner.

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Five AdBiblio Strategies for News and Politics Book Readers

Unless you’ve been living under a rock, you’re all too aware that 2024 is an election year. Of course, reaching news and politics junkies will be competitive this fall, but here are five ways AdBiblio can maximize your budget and target the most engaged audience of political news and book consumers:

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AdBiblio Introduces Free Video Ads

Yes, you heard right! Now, in addition to creating complimentary premium banners and native ads for any publisher that books a custom ad campaign, AdBiblio is offering video ad creation as a value-add for its clients. We recognize the importance of offering video design for smaller publishers and advertising teams that are stretched thin and juggling multiple roles.

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