Tag: case studies

The more books I can devour, the better – which is why I’m a big audiobook fan! Being able to “read” while I’m running outside or driving my car has been a complete game changer. In a two part series, I’ll be highlighting how we helped Penguin Random House Audio reach niche Audible listeners and Audiobook buyers for the bestseller My Name is Lucy Barton by Elizabeth Strout and the YA hit The Gravity of Us by Phil Stamper.

First up, Lucy Barton!

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Find the heir, win the crown. Win the crown, save the kingdom. 

There’s something about an epic YA fantasy that is so addicting that I end up never leaving my bed and reading ALL weekend. The Cursebreaker Series from Brigid Kemmerer is no exception. And the fact that it’s a classic fairy tale retelling of Beauty and the Beast makes it even better! We were so excited to help Bloomsbury spread the word for the second book in the series, A Heart so Fierce and Broken.

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Happy Pride Month! We’re huge proponents of increasing diversity and representation in books and literature. So in honor of #loveislove we’re sharing how we helped Simon & Schuster reach niche readers with an LGBTQ+ focus for The Red Scrolls of Magic, from #1 New York Times bestseller Cassandra Clare and award-winner Wesley Chu! Clare has been a pioneer of LGBTQ+ inclusion in the world of YA publishing (you can read more about that in an interview here), and we were thrilled to help promote the newest addition to the Shadowhunters books.

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Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earth, from Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of movie and video game adaptations. We love running Sci-Fi and Fantasy book campaigns, and were thrilled to take our talents and venture into the gaming world!

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