book advertising online
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How engaging is your AdBiblio native ad headline?

Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen.

Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!

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Captain’s Log: NYCC Stardate 2017

The AdBiblio team has been to NY Comic Con many times, but I personally have never had the pleasure… until now! And as a huge Star Wars nerd, what better timing than the year when The Last Jedi is being released?!

 

To be honest, I was expecting the atmosphere to be a lot like BEA with more costumes. If you’ve ever been to both BEA and NYCC though, you already know how wrong I was. (Except about the costumes – there are definitely more costumes at NYCC.)

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AdBiblio Campaigns for the Holidays!

We’re just now hitting pumpkin spice latte season and it’s barely Halloween – so is it too soon to start thinking about Holiday shopping for books? Nope! I don’t think so. AdBiblio is already filling up November and December with Holiday campaigns! Take a look at a couple ways we can help get your niche titles in front of the right gift buyers and booknerds.

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S&S Native Ad Case Study: Impatient Foodie

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!

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Literary Links: Diversity Discussions

Reflecting on the recent events in Charlottesville and elsewhere around the country, including our own home base of Durham, NC, we’ve compiled some recent explorations of diversity in books and the book industry.

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Candlewick Native Ad Case Study: Candlewick Podcast

Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!

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Kensington Native Ad Case Study: You Will Pay

AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!

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AdBiblio Case Study: Kensington Stolen Time and Return to Shepherd Avenue

Why advertise one book, when you can advertise two?


Return to Shepherd Avenue by Charlie Carillo and Stolen Time by Chloé Duval are both ideal for readers with a strong interest in contemporary fiction, family sagas, and coming of age stories. Combining both of these books into one ad, we were able to help Kensington Publishing reach the perfect audience looking for not one, but two, of their next heartfelt reads!

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Reach beach readers with the perfect beach reads!

Break out the sunscreen – summer is officially here! And while many beach goers are throwing the frisbee or tossing about in the waves, others (aka Mary Beth) are happiest lounging on the sand completely entranced in a book.

The time for promoting the best beach reads is now, and AdBiblio is here to help! Using advanced targeting and geofencing proximity technology, we serve your book ads to the perfect summer readers!

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Fire up the grill with sizzling summer cookbooks!

If there’s anything we love as much as books, it’s food (…and baby animals, of course – we’re not monsters). So it’s no surprise that we love promoting cookbooks! Delicious meals, creative recipes, and mouthwatering photos make cookbook advertising a good idea all year long, but summer’s abundant fresh produce and perfect grilling weather make this season especially enticing for home chefs.

 

Our powerful ad targeting technology makes it easy to identify the perfect summer cookbook audience, reaching people like:

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