AdBiblio Case Study: Field of Valor from Simon & Schuster

Held to the likes of “Brad Thor and the late, great Vince Flynn” (The Providence Journal), author Matthew Betley has created a name for himself in the world of covert thrillers. A former Marine for 10 years, his experiences in deployments to Djibouti after 9/11, and Fallujah, Iraq, laid the groundwork for his series, The Logan West Thrillers. For the newest in the series, Field of Valor, Simon and Schuster came to us for help in promoting the book trailer. We were super excited to be a part of this, especially because we love running video campaigns! 

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AdBiblio Case Study: An American Marriage from Algonquin Books

If you’re deciding whether or not to read An American Marriage by Tayari Jones, just ask Oprah. In addition to being chosen as a Book Club 2018 pick by the Queen reader herself, An American Marriage is a New York Times Instant Bestseller and holds rave reviews from widespread publications including People, The Atlantic and Nylon. Not to mention Oprah is planning on turning it into a movie! When we first got our hands on Tayari Jones’s debut, we knew (like Oprah) that it was something special, so we were beyond excited when Algonquin asked for help in keeping the excitement alive for this book!

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AdBiblio Case Study: Lest We Forget from Pritzker Military Museum & Library

This year, the Pritzker Military Museum & Library in Chicago partnered with the United States World War One Centennial Commission to pay tribute to the Americans who served in WWI and the allies they fought beside. Together, they created Lest We Forget: The Great War. Through memorable art, posters, photographs and more, the book tells the complex story of WWI, and is an incredible remembrance of who served in the Army, Navy, Marine Corps and what would become the Air Force. We are honored to help get this book out into the world. The campaigns were so successful in helping to move the needle on sales that we’re currently gearing up for a third consecutive run!

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AdBiblio Case Study: How to Write an Autobiographical Novel from HMH

Alexander Chee is a well known name in the literary world . He’s the best-selling author of the novels The Queen of the Night and Edinburgh, and, as a novelist, has been described as “masterful” by Roxane Gay, “incendiary” by The New York Times, and “brilliant” by The Washington Post. Pretty solid resume! So, when HMH came to us for help in promoting his first collection of nonfiction, How to Write an Autobiographical Novel, we were beyond thrilled to help get the word out.

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AdBiblio Case Study: Hot and Badgered from Kensington Books

With a title like Hot and Badgered, we knew this was going to be a fun campaign. Then we watched the book trailer, and we REALLY knew this was going to be a whole lot of fun! Hot and Badgered is part of a hot and quirky new series by Shelly Laurenston, the NY Times bestselling author of many paranormal romance titles, including Wolf with Benefits, Bear Meets Girl, and the Magnus Pack series. We’ve helped promote some of these titles in the past, but this was the first time we’d be promoting one of her book trailers!

 

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book shoppers ad

Brand awareness for books – does it matter?

Brand awareness may seem like an empty and nebulous buzzword at first glance. It’s no surprise that unambiguous metrics like Clicks and CTR tend to be more popular than “awareness” when determining the success of ad campaigns. (We love clicks and high CTRs as much as the next advertiser!) But does that mean brand awareness is useless for book ads, or could it still be worth your time and ad dollars?

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Literary Links: may we share these May links?

It may not be May anymore but we still think you may enjoy these literary links from May. (OK I’ll stop now… maybe.)

 

Netflix announced its first comic book with a trailer. The Magic Order will be a miniseries of 6 issues, and you’ll need to grab them quick once they arrive in comic book stores on June 13th – there won’t be a second printing regardless of sales.

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Reach passionate summer readers!

When it comes to vacation reading, I always think of my best friend Kristina who intensely searched a Miami Walgreens at 9pm for the hottest romance books. She was on the hunt for a whole bunch of steamy novels to devour over our 4 day vacation. I’m pretty sure she bought around 5 books, so I’d say the trip was a total success. The Bastard Billionaire series by Jessica Lemmon became her obsession. She still talks about it.

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HMH Case Study: Auntie Poldi and the Sicilian Lions

Q: What do you get when you combine a murder mystery, an eccentric amateur sleuth, and the stunning backdrop of Sicily?

A: A National Bestseller, an Indie Next List selection, a Spring ’18 B&N Discover Pick, a Costco Staff Pick, an Amazon Best Book of March 2018… and plenty more accolades!

 

Auntie Poldi and the Sicilian Lions by Mario Giordano tells the story of Auntie Poldi, a 60 year old German widow who retires to Sicily “…intending to drink herself comfortably to death with a sea view” – so basically living out my personal retirement fantasy. But when her handsome young handyman turns up dead, Poldi vows to get to the bottom of the case.

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Literary Links: April Foolishness

This is a post about books and publishing, so naturally I’m kicking it off with… GQ? There’s been a lot of backlash over GQ’s recent list of 21 Books You Don’t Have To Read, which included The Holy Bible. Frankly I’m just a little scared because I never even realized there are books I do have to read. I’ve been assuming all those voicemails about the local police coming to arrest me were spam calls, but now I’m not so sure. Does anyone have an extra copy of the required reading list I can borrow?

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