T is for Tsunami. K is for Knight. P is for Pterodactyl. WHY?! Our alphabet has a tendency to be completely bizarre. I was always a pretty decent speller (I mean, I won my 2nd grade spelling bee. Not to brag or anything.), but even these words would have me completely baffled. Luckily, a rapper and a computer programmer are here to help. Raj Halder (aka Lushlife) and Chris Carpenter have created the super adorable and hilarious kids’ book P is for Pterodactyl. We were so excited to help Sourcebooks reach parents, children’s book buyers, and more for what is being called “the worst alphabet book ever!”
Being a fan of book readings myself, I know that half the battle is knowing when and where a favorite (or about-to-be favorite) author might show up. I’m still angry about a missed signing with Cheryl Strayed in 2014. Why didn’t anyone tell me?! I’m hurting to this day. SO, it makes me really happy when we get to help connect the literary world with authors in real life. And that’s exactly what we did this past January, when we helped Kensington Books spread the word about an upcoming author event in Florida!
In honor of Black History Month, we’re remembering and highlighting a few of the incredible African American trailblazers in books and publishing – including one of the great minds behind Black History Month itself.
If you’re working on expanding the diversity of your TBR stack for Black History Month, you’re not alone. We’ve rounded up a huge selection of Black History Month reading lists from around the web, for adults and kids alike.
We’ve all heard that you should never judge a book by its cover, but we also know that packaging and design are important to consumers. For book buyers, cover design is often the first step to engaging a potential reader. After all, aren’t you more likely to pick up a book if the cover appeals to you, or if you recognize that cover from somewhere else – like from an ad campaign that you’ve been noticing on all your favorite sites? Plus, in the age of “bookstagrammers,” a photo-worthy cover can turn one purchase into many by inspiring social media friends and followers to pick up a copy as well. There’s a lot to cover on this subject (pun most definitely intended!), so this edition of Literary Links is dedicated to the not so subtle art of judging a book by its cover.
In the previous blog post, we shared how we helped DK reach ballet & dance enthusiasts for the gorgeous book Ballet! This week, we move away from the stage and deep into the world of plants. Using our niche targeting and unique reach, we were able to help DK reach botany enthusiasts, gardeners, and more for the spectacular book Flora.
There are some books where you are so fascinated by every single page that you never end up flipping to the next. Ballet and Flora, two visual guides from DK, are exactly that. They came to us over the holiday season for help in promoting these beautiful books! Today we’re going to share exactly how we reached readers for Ballet, and stay tuned for all the details on the Flora campaign next week!
via Ginny, flickr
Ushering in a new year can be refreshing, but it can also be stressful. Between resolutions, readjusting to work/school schedules, and the post-holiday blues, January can be a bit of a rollercoaster. But one thing we always look forward to in the new year is the annual lists of “most anticipated” books! Here’s a roundup of such lists to help you get a jump start on your 2019 TBR stack. So cheers to a new year and new books!
Burger King recently took advantage of proximity targeting for a genius ad scheme designed to troll their largest competitor. The promotion “works by geofencing McDonalds locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion.”