Tag: targeting

I’m still recovering from the whirlwind that was ALA in Philly—and by recovering, I mean trying to make room for the stack of books I hauled home. Between chatting with librarians in long ARC lines, getting inspired by authors, and soaking up all the book buzz, it was a few jam-packed, bookish days. And while the fight for the freedom to read was front and center, the energy felt hopeful—like everyone was ready to roll up their sleeves and keep fighting. Here are five big takeaways—and how AdBiblio fits right into the mix!

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A beautiful picture book makes a meaningful gift for life’s big moments—whether it’s for a new mom stepping into motherhood or a graduate beginning a new chapter. We loved helping Norton Young Readers connect with Mother’s Day shoppers, graduation gift givers, and more for For a Girl Becoming, the stunning picture book by U.S. Poet Laureate Joy Harjo.

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Queer, floral, gothic horror. Oh, and MALLS. Remember those?! Eat the Ones You Love by Sarah Maria Griffin has it all, and we had a blast helping Tor connect this wonderfully weird novel with literary fiction lovers, horror fans, and queer readers alike. And the cover? We’re obsessed.

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The Empty Bowl by Rikki West is a powerful memoir about a lifelong search for truth, faith, and self—only to find answers in the most unexpected place. We were thrilled to team up with the author and Mamie Sanders, the founder and consultant of MVL Marketing, to help promote this unforgettable book. It’s truly a testament to the idea that it’s never too late to embrace your authentic self.

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New Year, New Romance! Spicy reads are hotter than ever, and we were thrilled to help Wattpad connect with romance and sports fans for Playmaker: A Hidden Attractions Novel by Deanna Faison. Packed with humor, heart, and heat, Playmaker is a must-read for anyone who loves a good no-strings-attached romance.

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Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.

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New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!

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Over the past decade, true crime has developed into a widely popular genre. If you’re promoting a true crime book, here are three AdBiblio targeting strategies to reach your ideal readers!

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AdBiblio provides four powerful ad targeting strategies to help your romantasy books reach the perfect audience: Foot Traffic, demographics and traits, relevant content, and carousel ads.

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