Three AdBiblio targeting techniques for Halloween

Halloween is quickly approaching, and it ranks high among our favorite seasons! If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!


Using location-based ad technology, Foot Traffic ads target people who have recently visited a location or event or who are currently at that spot! Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters. (Here are more details on Foot Traffic ad targeting.)

Below are some options for deploying Foot Traffic ads to engage readers for Halloween and Horror books:

  • Niche readers and book buyers at haunted houses, haunted attractions, and pumpkin patches
  • Horror book readers in Barnes & Noble stores and Indie bookstores
  • Parents and children’s book buyers with a strong interest in Halloween in public libraries, Barnes & Noble stores, and Indie bookstores
  • Horror book readers and Halloween enthusiasts in Spirit Halloween stores


With AdBiblio’s niche demographics and traits targeting, we can reach specific audiences who are:

  • Horror book readers
  • Horror book influencers & followers
  • Parents who are:
    • Halloween & “Spooky Season” enthusiasts
    • Shopping for children’s Halloween costumes
    • Frequent Halloween store shoppers
    • Spirit Halloween shoppers
    • Pumpkin Patch visitors
    • Fans of Halloween TV specials
  • Avid readers and book buyers who are:
    • Halloween & “Spooky Season” enthusiasts
    • Horror TV/Film influencers
    • Shudder subscribers
    • Horror/Paranormal tv & film fans
    • Halloween costume shoppers
    • Frequent Halloween store shoppers
    • Spirit Halloween shoppers
    • Halloween tv special viewers

And here’s some NEW demo and traits targeting this year that we can’t wait to try out!

  • Halloween party planners & hosts
  • Horror video gamers
  • Strong interest in tarot, fortune telling, & divination
  • Haunted House researchers
  • Halloween pet costume shoppers
  • Halloween decor & candy buyers


AdBiblio can target individuals who have an interest in similar authors and media, as well as people reading online content that contains words and phrases relevant to Halloween and Horror books.

AdBiblio can target readers who are interested in books and authors like:

  • Ray Bradbury
  • Silvia Moreno-Garcia
  • Alvin Schwartz
  • Neil Gaiman
  • Catriona Ward
  • Stephen King
  • Shirley Jackson
  • Mary Shelley
  • Washington Irving
  • Bram Stoker
  • Joe Hill
  • Creepy Carrots! by Aaron Reynolds and Peter Brown
  • The Hallo-wiener by Dav Pilkey
  • The Merciless by Danielle Vega
  • Anna Dressed in Blood by Kendare Blake & more!

Share your book with people interested in TV shows, movies and podcasts like:

  • Hocus Pocus
  • It’s the Great Pumpkin, Charlie Brown!
  • Over the Garden Wall
  • American Horror Story
  • Stranger Things
  • The Fall Of The House Of Usher
  • The Conjuring
  • Interview With The Vampire
  • A Haunting in Venice
  • No One Will Save You
  • The Exorcist: Believer
  • Crystal Lake
  • Wednesday
  • Scary Story Podcast
  • The NoSleep Podcast
  • Five Nights at Freddy’s & more!

Reach people who are consuming articles that include words and phrases like:

  • Halloween picture books
  • spooky middle grade
  • horror books
  • bestselling horror
  • best books for spooky season
  • Halloween reading guide
  • horror gift guide
  • children’s books for Halloween
  • scary books for kids
  • YA horror & more!

Show your ad to readers on top sites like:

  • Gizmodo
  • Bloody Disgusting
  • Goodreads
  • Den of Geek
  • Dread Central
  • The Mary Sue
  • Horror Buzz
  • Horror News
  • Fandom
  • Nerdist
  • The Lineup
  • Cinemablend
  • Fangoria
  • Buzzfeed & more!

If you’re ready to kickstart your Halloween campaign, reach out to Mary Beth at Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!

BTW, here’s a recent horror case study for She is a Haunting from Bloomsbury!

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