HMH Case Study: Auntie Poldi and the Sicilian Lions

Q: What do you get when you combine a murder mystery, an eccentric amateur sleuth, and the stunning backdrop of Sicily?

A: A National Bestseller, an Indie Next List selection, a Spring ’18 B&N Discover Pick, a Costco Staff Pick, an Amazon Best Book of March 2018… and plenty more accolades!

 

Auntie Poldi and the Sicilian Lions by Mario Giordano tells the story of Auntie Poldi, a 60 year old German widow who retires to Sicily “…intending to drink herself comfortably to death with a sea view” – so basically living out my personal retirement fantasy. But when her handsome young handyman turns up dead, Poldi vows to get to the bottom of the case.

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AdBiblio Case Study: Timber Press Our Native Bees

One of the coolest things about AdBiblio (IMHO) is our targeting expertise mixed with our advanced tech to narrow in on the best possible niche audience. Which is why we loved that Timber Press came to us for help in promoting, Our Native Bees: North America’s Endangered Pollinators and the Fight to Save Them. We were determined to get this compelling story in front of potential readers dying to “bee” entertained and educated!

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AdBiblio Case Study: HMH Call Me Zebra

In describing the novel Call Me Zebra, The Millions says “This is a miss your stop on the subway and ignore your to-do list kind of book.” Now I don’t know about you, but I absolutely love when a book makes me stay in my bed during an entire Saturday. And Call Me Zebra is no exception. It’s a book that will draw you in and not let go, until you HAVE to put it down to go to the bathroom. We were so excited to be a part of helping HMH to promote this gorgeous and addicting new work of fiction!

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HMH Case Study: Instant Pot Miracle

I have seven friends and family members who got an Instant Pot as a gift in December. SEVEN. It was (and still is!) one of the hottest kitchen appliances on the market. So we were super stoked to join in on the excitement and help Houghton Mifflin Harcourt promote the licensed INSTANT POT MIRACLE over the holidays!

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Rodale Case Study: Run Fast Eat Slow

On November 5, 2017, Shalane Flanagan crossed the finish line at the NYC Marathon and became the first American woman to win since Miki Gorman in 1977. I’ve always been a fan of Flanagan, so when Rodale came to us shortly after to promote her Run Fast. Eat Slow. cookbook, I was psyched to be a part of it!

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Algonquin Case Study: What Unites Us

 

One of the most empowering- and perhaps most needed – non fiction books we’ve ever promoted is Dan Rather’s What Unites Us. When Algonquin came to us with the hopes of helping them reach a very specific niche group of readers (those ages 65+ with an interest in News, Politics and Current Affairs), we were psyched to take on the challenge!

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S&S Native Ad Case Study: Impatient Foodie

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!

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Kensington Native Ad Case Study: You Will Pay

AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!

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AdBiblio Case Study: Kensington Stolen Time and Return to Shepherd Avenue

Why advertise one book, when you can advertise two?


Return to Shepherd Avenue by Charlie Carillo and Stolen Time by Chloé Duval are both ideal for readers with a strong interest in contemporary fiction, family sagas, and coming of age stories. Combining both of these books into one ad, we were able to help Kensington Publishing reach the perfect audience looking for not one, but two, of their next heartfelt reads!

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