Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.
Tag: targeting
Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them
New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.
AdBiblio Case Study: Pockets of Love from HarperCollins Children’s
Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!
Three AdBiblio Strategies for True Crime Books
Over the past decade, true crime has developed into a widely popular genre. If you’re promoting a true crime book, here are three AdBiblio targeting strategies to reach your ideal readers!
Four AdBiblio Strategies for Romantasy Books
AdBiblio provides four powerful ad targeting strategies to help your romantasy books reach the perfect audience: Foot Traffic, demographics and traits, relevant content, and carousel ads.
Three AdBiblio Strategies for Halloween and Horror Books
It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!
Five Key Takeaways from ALA 2024 and AdBiblio’s Aligned Strategies
On June 28, I left the sweltering heat of North Carolina and headed to sunny, breezy San Diego for the 2024 Annual Library Association Conference. Here are my five key takeaways from the event and how AdBiblio addresses each one!
AdBiblio Case Study: Rabbit Hole from Soho Press
When a book claims to be a must-read for fans of both My Favorite Murder and Fleabag, it certainly grabs my attention! Kate Brody’s novel, Rabbit Hole, brilliantly captures the dark and alluring aspects of true crime, with a touch of sexiness thrown in. We loved helping Soho Press reach true crime fans and thriller readers for this fantastic debut.
Three AdBiblio Ad Strategies for Pride Month
Looking ahead to Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content—to ensure your book reaches LGBTQ+ readers!
AdBiblio Case Study: Gardening Can Be Murder from Timber Press
From feminist hikers to STEM educators, our expertise is reaching niche audience — and we love a good challenge! That’s why our team was excited to help promote Gardening Can Be Murder by Marta McDowell, a new release from Timber Press.