20 Jul, 2017
Why advertise one book, when you can advertise two?
Return to Shepherd Avenue by Charlie Carillo and Stolen Time by Chloé Duval are both ideal for readers with a strong interest in contemporary fiction, family sagas, and coming of age stories. Combining both of these books into one ad, we were able to help Kensington Publishing reach the perfect audience looking for not one, but two, of their next heartfelt reads!
9 Jun, 2017
Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications. Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS! Here are a few highlights from the trip:
16 May, 2017
Blogger and author April Peveteaux understands the challenges of raising a kid with food allergies – after all, she has celiac disease and her daughter carries the gene that could make her celiac too. After making gluten her b*tch and writing The Gluten-Free Cheat Sheet, April decided to tackle the intersection of parenting and food allergies with her new cookbook Bake Sales are my B*tch.
8 May, 2017
Rough & Tumble is the first book in Rhenna Morgan’s steamy contemporary romance series The Haven Brotherhood. When Vivienne Moore has to go drag her hard-partying sister out of a bar on New Year’s Eve, she finds herself on a collision course with dangerously sexy club owner Jace Kennedy. Jace is determined to unlock Vivienne’s wild side…and he always gets what he wants.
6 Apr, 2017
One of the coolest books we’ve helped promote is Bill Schutt’s Cannibalism: A Perfectly Natural History. Algonquin needed to reach readers interested in learning more about the repelling yet fascinating taboo of cannibalism – and we knew it might be a challenge since “interested in cannibalism” ad targeting isn’t too easy to come by (weird, right?).
Schutt, a professor of biology and research associate in residence at the American Museum of Natural History, also earned a PhD in zoology from Cornell. And he definitely has a “type” when it comes to the topics he writes about – his first book was Dark Banquet: Blood and the Curious Lives of Blood-Feeding Creatures. (We’re not going to speculate on whether Schutt is or isn’t a vampire, but let’s just say we wouldn’t be surprised if that were the subject of his next book.)
27 Mar, 2017
If you’ve ever wondered whether AdBiblio works for non-fiction titles, look no further than Simon & Schuster’s The Kingdom of Happiness campaign. When S&S reached out about promoting this title, we couldn’t wait to put our book advertising tools to work!
The Kingdom of Happiness by Aimee Groth is an insider account of Zappos CEO Tony Hsieh’s quest to build his own Las Vegas utopia. While living in Zappos corporate housing, Groth had a firsthand view of Hseih’s attempt to build a new, socially conscious version of Silicon Valley known as the Downtown Project.
1 Dec, 2016
After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!
Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!
7 Nov, 2016
With thousands of books being published and marketed each year, it’s difficult to make yours stand out. This is why we created The Chaser Ad, which follows the classic marketing “rule of 7” – a potential buyer needs to “hear” the advertiser’s message at least 7 times before they take action. We were thrilled to be able to use the chaser ad in a recent Bloomsbury campaign to help stretch the interest for Heirloom Harvest: Modern Daguerreotypes of Historic Garden Treasures by Amy Goldman. The campaign resulted in an impressive performance, and is a perfect example of the impact of the chaser!
24 Oct, 2016
Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!
From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!
So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
image via realfoodfakefood.com
28 Sep, 2016
Helping promote a New York Times bestseller like Real Food Fake Food is exciting in its own right, and working with our neighbors at Algonquin to do it was the icing on the (fake) cake for our NC-based team!
Award-winning journalist Larry Olmsted’s Real Food Fake Food is a fascinating exposé of rampant food fraud. From olive oil to sushi to coffee, Olmsted reveals the food industry’s deceptive practices and teaches readers how to identify the genuine from the fake. We knew this compelling book would appeal to health-conscious eaters, gourmands, and avid readers of culinary magazines like Food & Wine and Bon Appétit.
