Algonquin Case Study: What Unites Us

 

One of the most empowering- and perhaps most needed – non fiction books we’ve ever promoted is Dan Rather’s What Unites Us. When Algonquin came to us with the hopes of helping them reach a very specific niche group of readers (those ages 65+ with an interest in News, Politics and Current Affairs), we were psyched to take on the challenge!

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How engaging is your AdBiblio native ad headline?

Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen.

Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!

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S&S Native Ad Case Study: Impatient Foodie

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!

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Candlewick Native Ad Case Study: Candlewick Podcast

Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!

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Kensington Native Ad Case Study: You Will Pay

AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!

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AdBiblio Case Study: Kensington Stolen Time and Return to Shepherd Avenue

Why advertise one book, when you can advertise two?


Return to Shepherd Avenue by Charlie Carillo and Stolen Time by Chloé Duval are both ideal for readers with a strong interest in contemporary fiction, family sagas, and coming of age stories. Combining both of these books into one ad, we were able to help Kensington Publishing reach the perfect audience looking for not one, but two, of their next heartfelt reads!

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BEA 2017 Trip Report

Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications.  Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS!  Here are a few highlights from the trip:

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AdBiblio Case Study – Rodale Bake Sales are my B*tch

Blogger and author April Peveteaux understands the challenges of raising a kid with food allergies – after all, she has celiac disease and her daughter carries the gene that could make her celiac too. After making gluten her b*tch and writing The Gluten-Free Cheat Sheet, April decided to tackle the intersection of parenting and food allergies with her new cookbook Bake Sales are my B*tch.

 

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AdBiblio Case Study – Harlequin Rough & Tumble

Rough & Tumble is the first book in Rhenna Morgan’s steamy contemporary romance series The Haven Brotherhood. When Vivienne Moore has to go drag her hard-partying sister out of a bar on New Year’s Eve, she finds herself on a collision course with dangerously sexy club owner Jace Kennedy. Jace is determined to unlock Vivienne’s wild side…and he always gets what he wants.

 

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