Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!
From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!
So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
Helping promote a New York Times bestseller like Real Food Fake Food is exciting in its own right, and working with our neighbors at Algonquin to do it was the icing on the (fake) cake for our NC-based team!
Award-winning journalist Larry Olmsted’s Real Food Fake Food is a fascinating exposé of rampant food fraud. From olive oil to sushi to coffee, Olmsted reveals the food industry’s deceptive practices and teaches readers how to identify the genuine from the fake. We knew this compelling book would appeal to health-conscious eaters, gourmands, and avid readers of culinary magazines like Food & Wine and Bon Appétit.
Our team at AdBiblio includes a lot of fitness fanatics so we were *pumped* to help Houghton Mifflin Harcourt promote Spartan Fit! Written by the designer of Spartan races, Joe De Sena, the book details a complete 30-day workout and diet plan for peak performance. Because Spartan races include elements of strength, endurance, flexibility, and speed, we knew that a broad spectrum of potential athletes would love this title. The timing of HMH’s campaign also aligned perfectly with the spike in fitness interest generated by the Rio Olympics.
We were thrilled when ABRAMS asked us to help promote Untamed, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!
As The Boston Globe put it, the Splintered series is “[b]rilliant, because it is ambitious, inventive, and often surprising — a contemporary reworking of Lewis Carroll’s “Alice’s Adventures in Wonderland,’’ with a deep bow toward Tim Burton’s 2010 film version.”
We are some major #booknerds over here in the AdBiblio office, so we really geek out when we get to help promote books ~about~ books!
300×250 ad for The Readers of Broken Wheel Recommend
Katarina Bivald’s The Readers of Broken Wheel Recommend is a quirky, heartwarming story about a Swedish woman named Sara who travels to Iowa to meet her book-loving pen pal Amy. When she arrives to find that Amy’s funeral has just ended, Sara begins to dream of using Amy’s collection to open a bookshop in the small town of Broken Wheel.
Colleen Hoover’s new book November 9 was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!
When December has come to an end (along with all the holiday treats!) AdBiblio is ready to help you reach all of January’s new weight loss seekers, health and fitness enthusiasts and resolution makers!
The carousel ad rotated between these frames to highlight each title.
When Harlequin came to us with Firstlife by Gena Showalter, we knew exactly where to find the readers that would swoon over an adventurous YA read filled with sizzling paranormal romance.
Anyone who truly knows me is aware of my obsession with British culture. So much so, that a picture of the royal family hangs on my work wall. And today, my fixation with people like Kate Middleton and The Crawleys converges with my other obsession: books. AdBiblio has just launched a campaign with Penguin Random House UK to help promote their GREAT BRITISH READS!
Here’s a look at four of the featured books that are perfect to dive into this summer. Preferably while knackered on the beach.
