Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them

New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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AdBiblio Case Study: Pockets of Love from HarperCollins Children’s

Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!

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Three AdBiblio Strategies for Halloween and Horror Books

It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!

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Four AdBiblio Ad Strategies for Picture Books

Do you have a picture book to promote? AdBiblio offers four powerful strategies for ad targeting: Foot Traffic Ads, demographics and traits targeting, relevant content targeting, and Carousel Ads—to ensure your picture books engage the right audience! 

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AdBiblio Case Study: The Secrets of the Sky series from Scholastic

Middle grade fantasy books are one of our specialties, and we love helping young readers find their next magical adventure. Acclaimed author Sayantani DasGupta is known for her children’s books that blend folklore with adventure, and we were thrilled to help Scholastic connect with parents and teachers for her series, Secrets of the Sky.  

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Three AdBiblio Ad Strategies for STEM children’s books

We all know how crucial STEM children’s books are for the educational development of young minds. AdBiblio offers three powerful strategies for ads targeting STEM books for kids: Foot Traffic Ads, Demographics and Traits, and Relevant Content—to ensure your titles spark curiosity with kids, parents, teachers, and more!

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Proximity Ads for Comic Books & More

While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…

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AdBiblio Case Study: Something about Grandma from Candlewick Press

For so many of us, there really is something special about Grandmas. For me, it was spending hours in the kitchen making big Sunday dinners, and binge watching The Bold and the Beautiful (still true to this day!). Something about Grandma by Tania de Regil is a gorgeous picture book that celebrates that special bond between grandchild and grandmother. We loved helping Candlewick share this heartfelt book with the world, just in time for Grandparents’ Day!

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AdBiblio Case Study: The Aquanaut from Scholastic

Children’s graphic novels and comics are having a big moment, and we’re here for it! It thrills us that authors like Dan Santat are getting even the most reluctant young readers excited about books. We loved using our targeted book advertising to help Scholastic reach parents, librarians and more for Santat’s adventurous new graphic novel The Aquanaut!

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