AdBiblio Case Study: Maybe You Should Talk to Someone from HMH

It’s time to take a seat on a comfy couch, reach for some tissues, and dive into Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed. The Instant New York Times bestseller, written by Lori Gottlieb, takes us behind the scenes of what it’s like to be both the therapist and the patient. We were thrilled to help Houghton Mifflin Harcourt reach readers for this one of a kind memoir!

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AdBiblio Case Study: A Murderous Marriage Event from Kensington Books

Being a fan of book readings myself, I know that half the battle is knowing when and where a favorite (or about-to-be favorite) author might show up. I’m still angry about a missed signing with Cheryl Strayed in 2014. Why didn’t anyone tell me?! I’m hurting to this day. SO, it makes me really happy when we get to help connect the literary world with authors in real life. And that’s exactly what we did this past January, when we helped Kensington Books spread the word about an upcoming author event in Florida!

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AdBiblio Case Study: Flora from DK

In the previous blog post, we shared how we helped DK reach ballet & dance enthusiasts for the gorgeous book Ballet! This week, we move away from the stage and deep into the world of plants. Using our niche targeting and unique reach, we were able to help DK reach botany enthusiasts, gardeners, and more for the spectacular book Flora.

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AdBiblio Case Study: Ballet from DK

There are some books where you are so fascinated by every single page that you never end up flipping to the next. Ballet and Flora, two visual guides from DK, are exactly that. They came to us over the holiday season for help in promoting these beautiful books!  Today we’re going to share exactly how we reached readers for Ballet, and stay tuned for all the details on the Flora campaign next week!

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AdBiblio Case Study: The Complete Cookbook for Young Chefs from Sourcebooks

Here at AdBiblio, we’re huge fans of running both cookbook and children’s books campaigns, so this really was the best of both worlds! For the first time ever, America’s Test Kitchen brings their scientific know-how, rigorous testing, and hands-on-learning to KIDS in the kitchen! Somewhere out there, I like to think the next Gordon Ramsay or Martha Stewart has finally gotten their hands on The Complete Cookbook for Young Chefs, and is ready to take on the world – one recipe at a time!

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AdBiblio Case Study: The Best American Poetry 2018 from Simon & Schuster

While browsing Bustle the other day, I came across this article: 8 Reasons to Give the Gift of Poetry This Season. As it points out, there’s so many reasons to love poetry: it’s timeless, deeply personal, offers perspective – and so much more! I’ve long been a fan of poetry, even if I grapple with the meaning behind some of them (but I guess that’s part of the fun!). So, I was super thrilled when Simon & Schuster came to us to help promote the 2018 edition of The Best American Poetry.

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AdBiblio Case Study: Hope Never Dies: An Obama-Biden Mystery from Quirk Books

If there’s one bromance that has everyone talking, it’s between former President Barack Obama and Vice President Joe Biden. So much so that the POTUS bromance has come to be known as a “BROTUS”.  And now – the duo have come together not just as our favorite memes, but to solve mysteries! Move over Watson and Holmes, Hope Never Dies: An Obama-Biden Mystery is now on bookshelves. Working with Quirk Books to help them  promote this fun & humorous thriller has been nothing short of an absolute blast!

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AdBiblio Case Study: Peg + Cat: The Eid al-Adha Adventure from Candlewick

Peg + Cat are back for another adventure! These adorably fun books about a young girl and her talking cat (spoiler alert) are based on the children’s book The Chicken Problem, which was published in 2012 by Billy Aronson and Jennifer Oxley. Since then, the series has become an Emmy Award-winning animated TV series. We were really excited to help Candlewick spread the word about the most recent book in the series, Peg + Cat: The Eid al-Adha Adventure!

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AdBiblio Case Study: Field of Valor from Simon & Schuster

Held to the likes of “Brad Thor and the late, great Vince Flynn” (The Providence Journal), author Matthew Betley has created a name for himself in the world of covert thrillers. A former Marine for 10 years, his experiences in deployments to Djibouti after 9/11, and Fallujah, Iraq, laid the groundwork for his series, The Logan West Thrillers. For the newest in the series, Field of Valor, Simon and Schuster came to us for help in promoting the book trailer. We were super excited to be a part of this, especially because we love running video campaigns! 

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AdBiblio Case Study: An American Marriage from Algonquin Books

If you’re deciding whether or not to read An American Marriage by Tayari Jones, just ask Oprah. In addition to being chosen as a Book Club 2018 pick by the Queen reader herself, An American Marriage is a New York Times Instant Bestseller and holds rave reviews from widespread publications including People, The Atlantic and Nylon. Not to mention Oprah is planning on turning it into a movie! When we first got our hands on Tayari Jones’s debut, we knew (like Oprah) that it was something special, so we were beyond excited when Algonquin asked for help in keeping the excitement alive for this book!

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