AdBiblio Case Study: Kim Jiyoung, 1982 from W.W. Norton

Here at AdBiblio, we truly believe books have the power to change the world. Kim Jiyoung, Born 1982 by Cho Nam-Joo is definitely no exception. This fierce international bestseller launched Korea’s new feminist movement and over a million copies have been sold in nineteen countries. We were thrilled to help W.W. Norton spread the word about this powerhouse novel.

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AdBiblio Case Study: Why We Swim from Algonquin Books

Summer is nearly here and I can’t wait to be near water again. I love everything about it – swimming laps, jumping into the ocean, kayaking down rivers – you name it! (except lakes. there’s just something about swimming in lakes that creeps me out!). Author Bonnie Tsui points out that humans, unlike other animals that are drawn to water, are not natural-born swimmers. We must be taught. Why? And why do we love it so much? Her new book, Why We Swim, takes a deep dive into this and so much more. We were thrilled to help Algonquin Books promote this unforgettable “love letter to water.”

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AdBiblio Case Study: Afterlife from Algonquin Books

In 1991, Julia Alvarez published her beloved debut, How the Garcia Girls Lost Their Accents. The bestselling YA novel gives a unique voice to four sisters as they grow up in two cultures.  In the 30 years since, Alvarez’s diverse writing has continued to be a powerful force in publishing, with collections ranging from novels and books for young readers to nonfiction and poetry collections. Her numerous awards include the Hispanic Heritage Award, the F. Scott Fitzgerald Award, and in 2013, the National Medal of Arts from President Obama. Now, she’s back with Afterlife – her very first adult novel in fifteen years. We were so excited to take part in promoting this incredible novel!

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AdBiblio Case Study: The Gravity of Us from PRH Audio

Welcome to part two! Last week we shared how we helped find the perfect audience for My Name is Lucy Barton! This week, we’re switching things over to the wonderful world of YA. Using our niche targeting, we helped PRH Audio reach parents of teens, LGBTQ readers and more for the audiobook The Gravity of Us by Phil Stamper.

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AdBiblio Case Study: My Name is Lucy Barton from PRH Audio

The more books I can devour, the better – which is why I’m a big audiobook fan! Being able to “read” while I’m running outside or driving my car has been a complete game changer. In a two part series, I’ll be highlighting how we helped Penguin Random House Audio reach niche Audible listeners and Audiobook buyers for the bestseller My Name is Lucy Barton by Elizabeth Strout and the YA hit The Gravity of Us by Phil Stamper.

First up, Lucy Barton!

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AdBiblio Case Study: Creatures from Algonquin Books

They say don’t judge a book by its cover. But when I first laid eyes on Crissy Van Meter’s novel Creatures, I was completely entranced with the lush underwater world I saw. And the story inside is just as mesmerizing as the creatures on the outside.  We were thrilled to help Algonquin Books reach fiction enthusiasts for Van Meter’s debut!

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AdBiblio Case Study: A Piglet Named Mercy from Candlewick

You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux? And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little piglet! We were super excited to help Candlewick spread the word for DiCamillo’s A Piglet Named Mercy. 

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AdBiblio Case Study: Piranhas Don’t Eat Bananas from Scholastic

Confession time: I have a slight obsession with Aaron Blabey. I mean, just check out some of his ridiculously adorable characters below. Not to mention his hysterical rhymes and wacky drawings are the best way to make bedtime reading so fun! So, I was thrilled when Scholastic came to us for help in promoting several of his books, including Piranhas Don’t Eat Bananas!

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AdBiblio Case Study: Joe Country from Soho Press

Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series! 

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AdBiblio Case Study: The Best American Poetry 2018 from Simon & Schuster

While browsing Bustle the other day, I came across this article: 8 Reasons to Give the Gift of Poetry This Season. As it points out, there’s so many reasons to love poetry: it’s timeless, deeply personal, offers perspective – and so much more! I’ve long been a fan of poetry, even if I grapple with the meaning behind some of them (but I guess that’s part of the fun!). So, I was super thrilled when Simon & Schuster came to us to help promote the 2018 edition of The Best American Poetry.

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