After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!
Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!
With thousands of books being published and marketed each year, it’s difficult to make yours stand out. This is why we created The Chaser Ad, which follows the classic marketing “rule of 7” – a potential buyer needs to “hear” the advertiser’s message at least 7 times before they take action. We were thrilled to be able to use the chaser ad in a recent Bloomsbury campaign to help stretch the interest for Heirloom Harvest: Modern Daguerreotypes of Historic Garden Treasures by Amy Goldman. The campaign resulted in an impressive performance, and is a perfect example of the impact of the chaser!
Helping promote a New York Times bestseller like Real Food Fake Food is exciting in its own right, and working with our neighbors at Algonquin to do it was the icing on the (fake) cake for our NC-based team!
Award-winning journalist Larry Olmsted’s Real Food Fake Food is a fascinating exposé of rampant food fraud. From olive oil to sushi to coffee, Olmsted reveals the food industry’s deceptive practices and teaches readers how to identify the genuine from the fake. We knew this compelling book would appeal to health-conscious eaters, gourmands, and avid readers of culinary magazines like Food & Wine and Bon Appétit.
Our team at AdBiblio includes a lot of fitness fanatics so we were *pumped* to help Houghton Mifflin Harcourt promote Spartan Fit! Written by the designer of Spartan races, Joe De Sena, the book details a complete 30-day workout and diet plan for peak performance. Because Spartan races include elements of strength, endurance, flexibility, and speed, we knew that a broad spectrum of potential athletes would love this title. The timing of HMH’s campaign also aligned perfectly with the spike in fitness interest generated by the Rio Olympics.
We were thrilled when ABRAMS asked us to help promote Untamed, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!
As The Boston Globe put it, the Splintered series is “[b]rilliant, because it is ambitious, inventive, and often surprising — a contemporary reworking of Lewis Carroll’s “Alice’s Adventures in Wonderland,’’ with a deep bow toward Tim Burton’s 2010 film version.”
We are some major #booknerds over here in the AdBiblio office, so we really geek out when we get to help promote books ~about~ books!
300×250 ad for The Readers of Broken Wheel Recommend
Katarina Bivald’s The Readers of Broken Wheel Recommend is a quirky, heartwarming story about a Swedish woman named Sara who travels to Iowa to meet her book-loving pen pal Amy. When she arrives to find that Amy’s funeral has just ended, Sara begins to dream of using Amy’s collection to open a bookshop in the small town of Broken Wheel.
Colleen Hoover’s new book November 9 was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!
When December has come to an end (along with all the holiday treats!) AdBiblio is ready to help you reach all of January’s new weight loss seekers, health and fitness enthusiasts and resolution makers!
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