Category: Case Studies

If you’re deciding whether or not to read An American Marriage by Tayari Jones, just ask Oprah. In addition to being chosen as a Book Club 2018 pick by the Queen reader herself, An American Marriage is a New York Times Instant Bestseller and holds rave reviews from widespread publications including People, The Atlantic and Nylon. Not to mention Oprah is planning on turning it into a movie! When we first got our hands on Tayari Jones’s debut, we knew (like Oprah) that it was something special, so we were beyond excited when Algonquin asked for help in keeping the excitement alive for this book!

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This year, the Pritzker Military Museum & Library in Chicago partnered with the United States World War One Centennial Commission to pay tribute to the Americans who served in WWI and the allies they fought beside. Together, they created Lest We Forget: The Great War. Through memorable art, posters, photographs and more, the book tells the complex story of WWI, and is an incredible remembrance of who served in the Army, Navy, Marine Corps and what would become the Air Force. We are honored to help get this book out into the world. The campaigns were so successful in helping to move the needle on sales that we’re currently gearing up for a third consecutive run!

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Alexander Chee is a well known name in the literary world . He’s the best-selling author of the novels The Queen of the Night and Edinburgh, and, as a novelist, has been described as “masterful” by Roxane Gay, “incendiary” by The New York Times, and “brilliant” by The Washington Post. Pretty solid resume! So, when HMH came to us for help in promoting his first collection of nonfiction, How to Write an Autobiographical Novel, we were beyond thrilled to help get the word out.

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With a title like Hot and Badgered, we knew this was going to be a fun campaign. Then we watched the book trailer, and we REALLY knew this was going to be a whole lot of fun! Hot and Badgered is part of a hot and quirky new series by Shelly Laurenston, the NY Times bestselling author of many paranormal romance titles, including Wolf with Benefits, Bear Meets Girl, and the Magnus Pack series. We’ve helped promote some of these titles in the past, but this was the first time we’d be promoting one of her book trailers!

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Q: What do you get when you combine a murder mystery, an eccentric amateur sleuth, and the stunning backdrop of Sicily?

A: A National Bestseller, an Indie Next List selection, a Spring ’18 B&N Discover Pick, a Costco Staff Pick, an Amazon Best Book of March 2018… and plenty more accolades!

Auntie Poldi and the Sicilian Lions by Mario Giordano tells the story of Auntie Poldi, a 60 year old German widow who retires to Sicily “…intending to drink herself comfortably to death with a sea view” – so basically living out my personal retirement fantasy. But when her handsome young handyman turns up dead, Poldi vows to get to the bottom of the case.

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Here’s what Nicola Yoon, #1 New York Times bestselling author of Everything, Everything, has to say about Adam Silvera’s History is All You Left Me:  “This book will make you cry, think, and then cry some more.”

Hmm…a YA book that will make you cry and cry? SIGN. ME. UP. I’m a huge fan of tearing up with a good YA read, especially those that take me back to my extreme emotions of my teenage years. So when Soho Teen came to us looking to target this emotional teen read from Silvera, I was excited to meet with the team to plan an awesome campaign.

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Meet Marley Dias. She might only be 13 years old, but her resume is already pretty impressive – including being an inspiring author, public speaker, activist, and one of Forbes’ “30 under 30”.  It seems like there is nothing this powerhouse girl cannot do – and we were beyond thrilled to be a part of promoting her new book published by Scholastic, Marley Dias Gets It Done: And So Can You!

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One of the coolest things about AdBiblio (IMHO) is our targeting expertise mixed with our advanced tech to narrow in on the best possible niche audience. Which is why we loved that Timber Press came to us for help in promoting, Our Native Bees: North America’s Endangered Pollinators and the Fight to Save Them. We were determined to get this compelling story in front of potential readers dying to “bee” entertained and educated!

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In describing the novel Call Me Zebra, The Millions says “This is a miss your stop on the subway and ignore your to-do list kind of book.” Now I don’t know about you, but I absolutely love when a book makes me stay in my bed during an entire Saturday. And Call Me Zebra is no exception. It’s a book that will draw you in and not let go, until you HAVE to put it down to go to the bathroom. We were so excited to be a part of helping HMH to promote this gorgeous and addicting new work of fiction!

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When I was in sixth grade, I was a “victim of the plague” at my middle school medieval festival. It is, to this day, my best performance. I LOVED the medieval time period as a kid, but, you know, more-so the knights, princesses and castles rather than the actual plague. When Candlewick reached out for help in promoting Knightology, I was reminded just how much my twelve year old self would love this book!

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