Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.
Category: Other
AdBiblio Case Study: Stay at Home Sale from Bloomsbury
I like to think of myself as a pretty avid reader, but even I’m impressed with the sheer number of books I’ve finished over the last six weeks. I think I’ve set a new record. With the majority of people staying and working from home, so many like myself are turning to books for escape, to pass the time, and to help their kids continue to learn. And though the world is on lockdown, we love that publishers like Bloomsbury are still committed to doing all they can to inspire reading for all ages. We were thrilled to help them reach avid readers and book buyers for their stay at home sale!
AdBiblio Case Study: A Murderous Marriage Event from Kensington Books
Being a fan of book readings myself, I know that half the battle is knowing when and where a favorite (or about-to-be favorite) author might show up. I’m still angry about a missed signing with Cheryl Strayed in 2014. Why didn’t anyone tell me?! I’m hurting to this day. SO, it makes me really happy when we get to help connect the literary world with authors in real life. And that’s exactly what we did this past January, when we helped Kensington Books spread the word about an upcoming author event in Florida!
Candlewick Native Ad Case Study: Candlewick Podcast
Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!
AdBiblio Case Study – ABRAMS Pique at YallFest
After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!
Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!