AdBiblio Case Study: Why We Swim from Algonquin Books

Summer is nearly here and I can’t wait to be near water again. I love everything about it – swimming laps, jumping into the ocean, kayaking down rivers – you name it! (except lakes. there’s just something about swimming in lakes that creeps me out!). Author Bonnie Tsui points out that humans, unlike other animals that are drawn to water, are not natural-born swimmers. We must be taught. Why? And why do we love it so much? Her new book, Why We Swim, takes a deep dive into this and so much more. We were thrilled to help Algonquin Books promote this unforgettable “love letter to water.”

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AdBiblio Case Study: Afterlife from Algonquin Books

In 1991, Julia Alvarez published her beloved debut, How the Garcia Girls Lost Their Accents. The bestselling YA novel gives a unique voice to four sisters as they grow up in two cultures.  In the 30 years since, Alvarez’s diverse writing has continued to be a powerful force in publishing, with collections ranging from novels and books for young readers to nonfiction and poetry collections. Her numerous awards include the Hispanic Heritage Award, the F. Scott Fitzgerald Award, and in 2013, the National Medal of Arts from President Obama. Now, she’s back with Afterlife – her very first adult novel in fifteen years. We were so excited to take part in promoting this incredible novel!

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AdBiblio Case Study: Stay at Home Sale from Bloomsbury

I like to think of myself as a pretty avid reader, but even I’m impressed with the sheer number of books I’ve finished over the last six weeks. I think I’ve set a new record. With the majority of people staying and working from home, so many like myself are turning to books for escape, to pass the time, and to help their kids continue to learn. And though the world is on lockdown, we love that publishers like Bloomsbury are still committed to doing all they can to inspire reading for all ages. We were thrilled to help them reach avid readers and book buyers for their stay at home sale!

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AdBiblio Case Study: The Gravity of Us from PRH Audio

Welcome to part two! Last week we shared how we helped find the perfect audience for My Name is Lucy Barton! This week, we’re switching things over to the wonderful world of YA. Using our niche targeting, we helped PRH Audio reach parents of teens, LGBTQ readers and more for the audiobook The Gravity of Us by Phil Stamper.

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AdBiblio Case Study: My Name is Lucy Barton from PRH Audio

The more books I can devour, the better – which is why I’m a big audiobook fan! Being able to “read” while I’m running outside or driving my car has been a complete game changer. In a two part series, I’ll be highlighting how we helped Penguin Random House Audio reach niche Audible listeners and Audiobook buyers for the bestseller My Name is Lucy Barton by Elizabeth Strout and the YA hit The Gravity of Us by Phil Stamper.

First up, Lucy Barton!

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AdBiblio Case Study: Creatures from Algonquin Books

They say don’t judge a book by its cover. But when I first laid eyes on Crissy Van Meter’s novel Creatures, I was completely entranced with the lush underwater world I saw. And the story inside is just as mesmerizing as the creatures on the outside.  We were thrilled to help Algonquin Books reach fiction enthusiasts for Van Meter’s debut!

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AdBiblio Case Study: A Heart So Fierce and Broken from Bloomsbury

Find the heir, win the crown. Win the crown, save the kingdom. 

There’s something about an epic YA fantasy that is so addicting that I end up never leaving my bed and reading ALL weekend. The Cursebreaker Series from Brigid Kemmerer is no exception. And the fact that it’s a classic fairy tale retelling of Beauty and the Beast makes it even better! We were so excited to help Bloomsbury spread the word for the second book in the series, A Heart so Fierce and Broken.

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AdBiblio Case Study: A Piglet Named Mercy from Candlewick

You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux? And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little piglet! We were super excited to help Candlewick spread the word for DiCamillo’s A Piglet Named Mercy. 

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AdBiblio Case Study: Mighty Justice from Algonquin Books

Every once in a while, we are extra thrilled to advertise a book, not only because we love what we do, but because the story is one that needs to be shared. Mighty Justice is one of those stories. The memoir’s author, Dovey Johnson Roundtree, courageously fought for justice all her life, up until her death in 2018. And though her accomplishments were monumental, her name remains largely unknown. Mighty Justice, from Algonquin Books, brings her moving and important story to light.

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AdBiblio Case Study: Dog is Love from HMH

Do my dogs, Zola and Arnie, love me as much as I love them? Considering they follow me everywhere I go, I’m going to guess that they do. And now – with the fascinating new read Dog is Love by Clive D.L. Wynne PhD – I have more than just instinct, I have scientific proof! As massive animal lovers here at AdBiblio, we were thrilled to help Houghton Mifflin Harcourt spread the word about this pawsome debut about our furry best friends.

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