This month I’ve rounded up my favorite book news — all which have put a big smile on my face! From a book club still going strong to Bill Hader’s first visit to the fiction section, take a look below for some of my favorite links.
AdBiblio Case Study: The Long Flight Home from Kensington
15 Aug, 2019
Welcome to part two! Last week, we shared how we helped Kensington promote reach mystery and thriller readers and Target shoppers for Paranoid by Lisa Jackson. This week, we’re taking a deep dive into The Long Flight Home by Alan Hlad. Using our niche targeting and unique reach, we were able to help Kensington reach fiction enthusiasts and WWII historical fiction readers in select cities.
AdBiblio Case Study: Paranoid from Kensington
6 Aug, 2019
Whether it’s multi-layered targeting, A/B testing, or proximity reach, we’re always up to the challenge of a complex campaign! So when Kensington came to us with unique targeting for two of their titles, we were thrilled to help! Even more exciting, Kensington reported that book sales were strong while the campaign was running, and the sales momentum continued after the campaign finished! That’s what we love to hear! Today we’re going to share how we helped Kensington reach niche readers in select cities for Paranoid by Lisa Jackson. And stay tuned for part two next week where we share more about The Long Flight Home by Alan Hlad!
AdBiblio Case Study: Joe Country from Soho Press
22 Jul, 2019
Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series!
Literary Links: July Roundup
17 Jul, 2019
This month I’ve collected some of my favorite literary links! Read on for stories about a true space book, the mysterious ‘book ripper,’ the best literary memes, and a gone but not forgotten bookseller.
AdBiblio Case Study: The Red Scrolls of Magic from Simon & Schuster
20 Jun, 2019
Happy Pride Month! We’re huge proponents of increasing diversity and representation in books and literature. So in honor of #loveislove we’re sharing how we helped Simon & Schuster reach niche readers with an LGBTQ+ focus for The Red Scrolls of Magic, from #1 New York Times bestseller Cassandra Clare and award-winner Wesley Chu! Clare has been a pioneer of LGBTQ+ inclusion in the world of YA publishing (you can read more about that in an interview here), and we were thrilled to help promote the newest addition to the Shadowhunters books.
AdBiblio Case Study: Maybe You Should Talk to Someone from HMH
10 Jun, 2019
It’s time to take a seat on a comfy couch, reach for some tissues, and dive into Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed. The Instant New York Times bestseller, written by Lori Gottlieb, takes us behind the scenes of what it’s like to be both the therapist and the patient. We were thrilled to help Houghton Mifflin Harcourt reach readers for this one of a kind memoir!
Mary Beth at BEA!
4 Jun, 2019
BEA is, undoubtably, one of my favorite events of the year. On the other hand, it’s my fiancee’s least favorite because he knows I will be curled up in bed reading for the entire month of June! I make no apologies – he knew what he signed up for.
Image source: Osprey Games
AdBiblio Case Study: Judge Dredd: The Cursed Earth from Bloomsbury
25 Apr, 2019
Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earth, from Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of movie and video game adaptations. We love running Sci-Fi and Fantasy book campaigns, and were thrilled to take our talents and venture into the gaming world!
AdBiblio Case Study: P is for Pterodactyl from Sourcebooks
25 Mar, 2019
T is for Tsunami. K is for Knight. P is for Pterodactyl. WHY?! Our alphabet has a tendency to be completely bizarre. I was always a pretty decent speller (I mean, I won my 2nd grade spelling bee. Not to brag or anything.), but even these words would have me completely baffled. Luckily, a rapper and a computer programmer are here to help. Raj Halder (aka Lushlife) and Chris Carpenter have created the super adorable and hilarious kids’ book P is for Pterodactyl. We were so excited to help Sourcebooks reach parents, children’s book buyers, and more for what is being called “the worst alphabet book ever!”
