Category: Case Studies

If there’s one year in my life I’d rather not relive, it would have to be seventh grade. I think my mom would agree. Oh, the drama. Middle school certainly isn’t smooth sailing, but thankfully we’ve got incredible books to help tweens build their confidence and survive those awkward years. One of our favorites: The Nat Enough series from New York Times bestselling author Maria Scrivan! We were thrilled to help Scholastic promote the second novel in the series, Forget Me Nat, to parents of middle schoolers everywhere!

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Welcome to part two! I recently shared how we helped Algonquin Books find ideal readers for their featured fiction campaign. Now, it’s time to change gears and talk nonfiction! In addition to the summer fiction, we also helped Algonquin Books reach niche readers for three of their unforgettable memoirs. Each of these stories will make you simultaneously laugh, cry and think deeply.

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Algonquin Books is known for their smart literary reads, and they continue to be a driving force of their slogan, “Books for a Well-Read Life”! This past August, they reached out to us for help in promoting several fiction and memoir titles for their Summer 2020 with Algonquin Books campaign – and we were so happy to help make this happen! In a two part series, I’ll be highlighting how we reached niche avid readers over two campaigns to promote so many of their wonderful titles (we love giving multiple books some love!).

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Introducing Erewhon Books!

Erewhon Books is a new independent publisher focusing on novel-length works of speculative fiction: science fiction, fantasy, and related genres. These books explore and investigate society, poke at social norms, and celebrate the unique, diverse, and underrepresented identities and communities of the world we live in, all through the lens of entertaining, thought-provoking, and risk-taking speculative fiction. We were so excited to help spread the word not only about Erewhon themselves, but their very first release – The Fortress by S.A. Jones.

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Here at AdBiblio, we truly believe books have the power to change the world. Kim Jiyoung, Born 1982 by Cho Nam-Joo is definitely no exception. This fierce international bestseller launched Korea’s new feminist movement and over a million copies have been sold in nineteen countries. We were thrilled to help W.W. Norton spread the word about this powerhouse novel.

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Summer is nearly here and I can’t wait to be near water again. I love everything about it – swimming laps, jumping into the ocean, kayaking down rivers – you name it! (except lakes. there’s just something about swimming in lakes that creeps me out!). Author Bonnie Tsui points out that humans, unlike other animals that are drawn to water, are not natural-born swimmers. We must be taught. Why? And why do we love it so much? Her new book, Why We Swim, takes a deep dive into this and so much more. We were thrilled to help Algonquin Books promote this unforgettable “love letter to water.”

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In 1991, Julia Alvarez published her beloved debut, How the Garcia Girls Lost Their Accents. The bestselling YA novel gives a unique voice to four sisters as they grow up in two cultures.  In the 30 years since, Alvarez’s diverse writing has continued to be a powerful force in publishing, with collections ranging from novels and books for young readers to nonfiction and poetry collections. Her numerous awards include the Hispanic Heritage Award, the F. Scott Fitzgerald Award, and in 2013, the National Medal of Arts from President Obama. Now, she’s back with Afterlife – her very first adult novel in fifteen years. We were so excited to take part in promoting this incredible novel!

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I like to think of myself as a pretty avid reader, but even I’m impressed with the sheer number of books I’ve finished over the last six weeks. I think I’ve set a new record. With the majority of people staying and working from home, so many like myself are turning to books for escape, to pass the time, and to help their kids continue to learn. And though the world is on lockdown, we love that publishers like Bloomsbury are still committed to doing all they can to inspire reading for all ages. We were thrilled to help them reach avid readers and book buyers for their stay at home sale!

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Welcome to part two! Last week we shared how we helped find the perfect audience for My Name is Lucy Barton! This week, we’re switching things over to the wonderful world of YA. Using our niche targeting, we helped PRH Audio reach parents of teens, LGBTQ readers and more for the audiobook The Gravity of Us by Phil Stamper.

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The more books I can devour, the better – which is why I’m a big audiobook fan! Being able to “read” while I’m running outside or driving my car has been a complete game changer. In a two part series, I’ll be highlighting how we helped Penguin Random House Audio reach niche Audible listeners and Audiobook buyers for the bestseller My Name is Lucy Barton by Elizabeth Strout and the YA hit The Gravity of Us by Phil Stamper.

First up, Lucy Barton!

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