Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!
From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!
So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
