If you have a children’s book to promote, targeting grandparents is a great way to expand your pool of potential readers and book buyers. Here are the top 3 ways AdBiblio can help you reach grandparents:
Author: Karli Vincent
PLANT Ahead to Target Gardening Book Fanatics This Spring
7 Feb, 2023
According to recent statistics, about 55% of U.S. households participate in some form of gardening, which translates to roughly 71.5 million gardening households, or 185.9 million people nationwide. Wow! Since the pandemic, gardening as a hobby has experienced a real growth spurt, especially amongst younger generations.
Here at AdBiblio, we can reach a massive group of green-thumbed page turners. If you have a gardening book to promote – whether fiction or nonfiction – here’s how we can help you dig into the most qualified readers:
4 AdBiblio Targeting Tactics to Reach Readers Who Are Honoring Black History Month
16 Jan, 2023
Using 4 key tactics (demographics, read-alikes, content, and keywords), AdBiblio targeting can help you reach readers who are interested in Black History content. Here’s how:
Horror Books for Horror Lovers
25 Oct, 2022
Hey, horror lovers! This list is for you! I recently made a list of recommended books to get you in the mood for spooky season, but for some readers, a little spookiness only goes so far…If you’re a more hardcore horror fan, here are 13 titles that might be right up your alley – assuming your alley is full of things like evil ghosts and serial killers. Read on…if you dare.
Spooky (not scary) Books for Halloween
30 Sep, 2022
Halloween is one of my favorite holidays. Each year, I celebrate by decorating a Halloween tree (yes it’s TECHNICALLY a Christmas tree but it’s SPOOKY okay?) and decking the halls of my home with fake spiderwebbing and a treasure trove of seasonal decor. And as a librarian, a former bookseller/book blogger and book industry professional, every year I get questions about book recommendations that are appropriately spooky but not quite as intense as full-blown horror. So here’s a list of 13 of my favorite spooky books that will warm you up to the season rather than chill you to the bone:
AdBiblio Case Study: The Light in Hidden Places & Bluebird from Scholastic
30 Nov, 2021
I, like so many, am a complete sucker for a WWII era book. Every story of bravery and courage, especially when deeply researched and based on real historical events, is a harrowing yet uplifting reminder of the extraordinary heroes that have come before us. NY Times bestselling author Sharon Cameron is fantastic at writing such stories, like in her YA novels The Light in Hidden Places and Bluebird. We loved helping Scholastic use targeted book advertising to spread the word about these inspiring reads!
AdBiblio Recommends
9 Dec, 2020
You already know by now that we’re completely obsessed with books at AdBiblio. We’re a team of devoted bookworms, and while we don’t get a chance to read everything that we promote (IF ONLY!!), we do try to read as many as we can devour each year. Here is a small sampling of a few of our personal favorite books that we were lucky enough to help promote in 2020:
BEA 2017 Trip Report
9 Jun, 2017
Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications. Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS! Here are a few highlights from the trip:
