Looking ahead to Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content—to ensure your book reaches LGBTQ+ readers!
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Five NEW AdBiblio Strategies to Engage Holiday Book Shoppers
Here’s a fun fact: Almost a quarter of all book sales occur during the holiday season! We understand the significance of getting your book in front of buyers’ eyes in November and December. Every impression matters. Here are five fresh methods to make sure they count!
The AdBiblio Carousel Ad
The AdBiblio Carousel Ad enhances the visual appeal and engagement of your ads, enabling your brand to shine in a crowded digital landscape. Showcase a variety of authors, series, and more, seamlessly connecting each frame to their own unique URL!
3 Powerful Ways to Reach Grandparents
If you have a children’s book to promote, targeting grandparents is a great way to expand your pool of potential readers and book buyers. Here are the top 3 ways AdBiblio can help you reach grandparents:
AdBiblio Case Study: Surely Books Launch from ABRAMS
We love that queer representation is being brought to the forefront of comics, graphic novels, and manga. From fan favorites like Heartstopper and The Witch Boy to series like The Legend of Korra and Lumberjanes, LGBTQIA+ creators and stories are more popular than ever. When we heard about the launch of Surely Books – the new line of LGBTQIA graphic novels from ABRAMS – we jumped on board to help spread the word with AdBiblio book advertising!
image source: sharethrough
How engaging is your AdBiblio native ad headline?
Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen.
Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!
BEA 2017 Trip Report
Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications. Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS! Here are a few highlights from the trip:
ABRAMS Becoming Andy Warhol Case Study: Proximity Targeting at NYCC!
Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!
From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!
So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
Image via harlequin.com
AdBiblio Case Study: Harlequin Firstlife
When Harlequin came to us with Firstlife by Gena Showalter, we knew exactly where to find the readers that would swoon over an adventurous YA read filled with sizzling paranormal romance.