Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them

New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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AdBiblio Case Study: The Secrets of the Sky series from Scholastic

Middle grade fantasy books are one of our specialties, and we love helping young readers find their next magical adventure. Acclaimed author Sayantani DasGupta is known for her children’s books that blend folklore with adventure, and we were thrilled to help Scholastic connect with parents and teachers for her series, Secrets of the Sky.  

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AdBiblio Case Study: Rabbit Hole from Soho Press

When a book claims to be a must-read for fans of both My Favorite Murder and Fleabag, it certainly grabs my attention! Kate Brody’s novel, Rabbit Hole, brilliantly captures the dark and alluring aspects of true crime, with a touch of sexiness thrown in. We loved helping Soho Press reach true crime fans and thriller readers for this fantastic debut.

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AdBiblio Case Study: My Life with the Walter Boys from Sourcebooks

The trend of turning books into shows and movies is booming, and I’m always looking to “read it before I stream it.” With years of experience promoting books turned to media (check out our post on The Shapes Trilogy), we were thrilled to help Sourcebook reach Netflix streamers for My Life with the Walter Boys by Ali Novak!

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AdBiblio Case Study: Gardening Can Be Murder from Timber Press

From feminist hikers to STEM educators, our expertise is reaching niche audience — and we love a good challenge! That’s why our team was excited to help promote Gardening Can Be Murder by Marta McDowell, a new release from Timber Press.

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AdBiblio Case Study: Grand Slam Romance from Abrams Books

Pride Month is always an exciting time of year here at AdBiblio, as we love sharing new and exciting queer lit with readers. We were thrilled to help Abrams Books connect with the community of YA, romance, and LGBT readers for the release of Grand Slam Romance, from the talented duo Ollie Hicks and Emma Oosterhous.

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AdBiblio Case Study: Moonrise Over New Jessup from Algonquin Books

There’s something so special about reading a debut novel and discovering an author’s unique voice for the first time. And sometimes, you’re so blown away by the initial read that you realize you can’t wait to see what else the author has in store! Such is the case with author Jamila Minnicks and her new novel, Moonrise over New Jessup. We were thrilled to help Algonquin Books reach literary enthusiasts everywhere to promote this powerhouse of a debut!

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AdBiblio Case Study: Tales of a Seventh Grade Lizard Boy from Candlewick

Oh, middle school. What an incredibly awkward time. Especially if you happen to be a….lizard boy! We loved helping Candlewick spread the word about Tales of a Seventh Grade Lizard Boy — the hilarious and heartfelt tween graphic novel from Jonathan Hill.

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AdBiblio Case Study: The Complicities from Algonquin Books

There’s the stories we tell ourselves, and then there’s the truth. And sometimes they aren’t one and the same. This is exactly what award winning author Stacey D’Erasmo’s examines in her newest novel, The Complicities. We were thrilled to help Algonquin spread the word about this haunting and compelling story that’s a perfect pick for book clubs!

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AdBiblio Case Study: Surely Books Launch from ABRAMS

We love that queer representation is being brought to the forefront of comics, graphic novels, and manga. From fan favorites like Heartstopper and The Witch Boy to series like The Legend of Korra and Lumberjanes, LGBTQIA+ creators and stories are more popular than ever. When we heard about the launch of Surely Books – the new line of LGBTQIA graphic novels from ABRAMS – we jumped on board to help spread the word with AdBiblio book advertising!

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