9 Mar, 2021
The Slut Squad is fighting back!
In the age of digital privacy and the #metoo movement, Revenge of the Sluts is the book that the world needs right now. With more than 406,000 reads on Wattpad, it’s no surprise that Natalie Walton’s debut is an addictive story that will have readers rooting for the “Slut Squad”. We were thrilled to help Wattpad spread the word about this feminist YA novel!
3 Feb, 2021
It’s enough to have our favorite fiction authors bless us with their novels, but to be able to glance into their own lives is a unique gift all its own. What were they like as children? Why did they become a writer? What is their story? For fans of bestselling author Jacqueline Winspear, the answers are bundled up in her beautiful new memoir, This Time Next Year We’ll Be Laughing. We were thrilled to help Soho Press spread the word about this rich, deep dive into Winspear’s past.
12 Jan, 2021
One of my favorite cities is New York City. Typically I’m there visiting with you lovely folks all throughout the year, but it’s been way too long since I’ve been back. I miss it so much! Luckily, we have books to transport us to our favorite places during this pandemic. Kevin Dann’s Enchanted New York: A Journey along Broadway through Manhattan’s Magical Past is the perfect escape. We were thrilled to help NYU Press with this mystical read!
4 Nov, 2020
If there’s one year in my life I’d rather not relive, it would have to be seventh grade. I think my mom would agree. Oh, the drama. Middle school certainly isn’t smooth sailing, but thankfully we’ve got incredible books to help tweens build their confidence and survive those awkward years. One of our favorites: The Nat Enough series from New York Times bestselling author Maria Scrivan! We were thrilled to help Scholastic promote the second novel in the series, Forget Me Nat, to parents of middle schoolers everywhere!
13 Oct, 2020
Welcome to part two! I recently shared how we helped Algonquin Books find ideal readers for their featured fiction campaign. Now, it’s time to change gears and talk nonfiction! In addition to the summer fiction, we also helped Algonquin Books reach niche readers for three of their unforgettable memoirs. Each of these stories will make you simultaneously laugh, cry and think deeply.
24 Sep, 2020
Algonquin Books is known for their smart literary reads, and they continue to be a driving force of their slogan, “Books for a Well-Read Life”! This past August, they reached out to us for help in promoting several fiction and memoir titles for their Summer 2020 with Algonquin Books campaign – and we were so happy to help make this happen! In a two part series, I’ll be highlighting how we reached niche avid readers over two campaigns to promote so many of their wonderful titles (we love giving multiple books some love!).
17 Aug, 2020
Introducing Erewhon Books!
Erewhon Books is a new independent publisher focusing on novel-length works of speculative fiction: science fiction, fantasy, and related genres. These books explore and investigate society, poke at social norms, and celebrate the unique, diverse, and underrepresented identities and communities of the world we live in, all through the lens of entertaining, thought-provoking, and risk-taking speculative fiction. We were so excited to help spread the word not only about Erewhon themselves, but their very first release – The Fortress by S.A. Jones.
27 May, 2020
Summer is nearly here and I can’t wait to be near water again. I love everything about it – swimming laps, jumping into the ocean, kayaking down rivers – you name it! (except lakes. there’s just something about swimming in lakes that creeps me out!). Author Bonnie Tsui points out that humans, unlike other animals that are drawn to water, are not natural-born swimmers. We must be taught. Why? And why do we love it so much? Her new book, Why We Swim, takes a deep dive into this and so much more. We were thrilled to help Algonquin Books promote this unforgettable “love letter to water.”
18 May, 2020
In 1991, Julia Alvarez published her beloved debut, How the Garcia Girls Lost Their Accents. The bestselling YA novel gives a unique voice to four sisters as they grow up in two cultures. In the 30 years since, Alvarez’s diverse writing has continued to be a powerful force in publishing, with collections ranging from novels and books for young readers to nonfiction and poetry collections. Her numerous awards include the Hispanic Heritage Award, the F. Scott Fitzgerald Award, and in 2013, the National Medal of Arts from President Obama. Now, she’s back with Afterlife – her very first adult novel in fifteen years. We were so excited to take part in promoting this incredible novel!
31 Mar, 2020
The more books I can devour, the better – which is why I’m a big audiobook fan! Being able to “read” while I’m running outside or driving my car has been a complete game changer. In a two part series, I’ll be highlighting how we helped Penguin Random House Audio reach niche Audible listeners and Audiobook buyers for the bestseller My Name is Lucy Barton by Elizabeth Strout and the YA hit The Gravity of Us by Phil Stamper.
First up, Lucy Barton!
