In describing the novel Call Me Zebra, The Millions says “This is a miss your stop on the subway and ignore your to-do list kind of book.” Now I don’t know about you, but I absolutely love when a book makes me stay in my bed during an entire Saturday. And Call Me Zebra is no exception. It’s a book that will draw you in and not let go, until you HAVE to put it down to go to the bathroom. We were so excited to be a part of helping HMH to promote this gorgeous and addicting new work of fiction!
AdBiblio Case Study: Candlewick Knightology
When I was in sixth grade, I was a “victim of the plague” at my middle school medieval festival. It is, to this day, my best performance. I LOVED the medieval time period as a kid, but, you know, more-so the knights, princesses and castles rather than the actual plague. When Candlewick reached out for help in promoting Knightology, I was reminded just how much my twelve year old self would love this book!
HMH Case Study: Instant Pot Miracle
I have seven friends and family members who got an Instant Pot as a gift in December. SEVEN. It was (and still is!) one of the hottest kitchen appliances on the market. So we were super stoked to join in on the excitement and help Houghton Mifflin Harcourt promote the licensed INSTANT POT MIRACLE over the holidays!
Rodale Case Study: Run Fast Eat Slow
On November 5, 2017, Shalane Flanagan crossed the finish line at the NYC Marathon and became the first American woman to win since Miki Gorman in 1977. I’ve always been a fan of Flanagan, so when Rodale came to us shortly after to promote her Run Fast. Eat Slow. cookbook, I was psyched to be a part of it!
S&S Case Study: The Newcomers
We get to advertise a lot of really unique and empowering books here at AdBiblio, and this one was no exception. When Simon and Schuster came to us with The Newcomers, we were thrilled to help share this enlightening book with readers.
Algonquin Case Study: What Unites Us
One of the most empowering- and perhaps most needed – non fiction books we’ve ever promoted is Dan Rather’s What Unites Us. When Algonquin came to us with the hopes of helping them reach a very specific niche group of readers (those ages 65+ with an interest in News, Politics and Current Affairs), we were psyched to take on the challenge!
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How engaging is your AdBiblio native ad headline?
Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen.
Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!
S&S Native Ad Case Study: Impatient Foodie
Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!
Candlewick Native Ad Case Study: Candlewick Podcast
Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!
Kensington Native Ad Case Study: You Will Pay
AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!