book advertising online
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It’s “game on” for summer sports titles!

Wondering how to reach book fanatics who are also sports fanatics? We’re here to let you in on a little secret… our team is awesome at this, because we are those people!

 

I mean, check out what Mary Beth’s up to when she manages to pull her nose out of a book:

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BEA 2017 Trip Report

Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications.  Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS!  Here are a few highlights from the trip:

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AdBiblio helps you find the right readers

Check out our deck to find out how AdBiblio helps you connect with the right readers in the right place at the right time!

Or if you’d like to dive right in to the specifics for your title, let Mary Beth know at marybeth@adbiblio.com.

 

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AdBiblio Case Study – Rodale Bake Sales are my B*tch

Blogger and author April Peveteaux understands the challenges of raising a kid with food allergies – after all, she has celiac disease and her daughter carries the gene that could make her celiac too. After making gluten her b*tch and writing The Gluten-Free Cheat Sheet, April decided to tackle the intersection of parenting and food allergies with her new cookbook Bake Sales are my B*tch.

 

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AdBiblio Case Study – Harlequin Rough & Tumble

Rough & Tumble is the first book in Rhenna Morgan’s steamy contemporary romance series The Haven Brotherhood. When Vivienne Moore has to go drag her hard-partying sister out of a bar on New Year’s Eve, she finds herself on a collision course with dangerously sexy club owner Jace Kennedy. Jace is determined to unlock Vivienne’s wild side…and he always gets what he wants.

 

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Happy World Book and Copyright Day!

In honor of UNESCO’s World Book and Copyright Day, the AdBiblio team rounded up a list of some of our favorite non-American authors. Check out our picks below, and let us know which of your favorites we missed!

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AdBiblio Case Study: Algonquin – Cannibalism

One of the coolest books we’ve helped promote is Bill Schutt’s Cannibalism: A Perfectly Natural History. Algonquin needed to reach readers interested in learning more about the repelling yet fascinating taboo of cannibalism – and we knew it might be a challenge since “interested in cannibalism” ad targeting isn’t too easy to come by (weird, right?).

 

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Schutt, a professor of biology and research associate in residence at the American Museum of Natural History, also earned a PhD in zoology from Cornell. And he definitely has a “type” when it comes to the topics he writes about – his first book was Dark Banquet: Blood and the Curious Lives of Blood-Feeding Creatures. (We’re not going to speculate on whether Schutt is or isn’t a vampire, but let’s just say we wouldn’t be surprised if that were the subject of his next book.)

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AdBiblio Case Study: S&S – The Kingdom of Happiness

If you’ve ever wondered whether AdBiblio works for non-fiction titles, look no further than Simon & Schuster’s The Kingdom of Happiness campaign. When S&S reached out about promoting this title, we couldn’t wait to put our book advertising tools to work!

 

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The Kingdom of Happiness by Aimee Groth is an insider account of Zappos CEO Tony Hsieh’s quest to build his own Las Vegas utopia. While living in Zappos corporate housing, Groth had a firsthand view of Hseih’s attempt to build a new, socially conscious version of Silicon Valley known as the Downtown Project.

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What To Read During The Women’s Strike

In honor of the Women’s Strike taking place on Wednesday, March 8 for International Women’s Day, we’ve pulled together some of the feminist books that have most inspired our AdBiblio team. Grab one of these great reads to bring to your Women’s Strike activities (or to work if you’re unable to strike) and stay inspired all day long!

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Nerd Alert: The Power of Engagement Metrics for Online Ads

Our passion and primary objective at AdBiblio is raising awareness of your book with the right readers. That’s why we developed our custom engagement metrics to measure audience interest and attention, and include them in every end-of-campaign report. While clicks and CTR indicate immediate conversions, these standard metrics don’t illustrate the longer-term impact of an ad campaign.

Engagement metrics in AdBiblio final report example

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